When Reed Duchscher, the CEO of talent management company Night, started his podcast “Creator Economics” in 2020, he felt that there weren’t enough shows pulling back the curtain on the influencer industry — from how to break into the business to the latest tea.
“There wasn’t really anything out there that creators could go to that was educating them on algorithm changes, trends, deeper learning that other creators had found,” Duchscher told Insider.
And he had a point: While some shows already existed, like industry favorites “The Colin and Samir Show” and “Creator Club,” there weren’t nearly enough industry-focused podcasts to keep up with the sky-rocketing creator economy.
Fast forward just two years and podcast platforms are flooded with “creator” shows. There’s “The Creator Economy Podcast,” “Brand Meet Creator,” and “Creator Culture,” just to name a few.
Veronika Taylor, SVP of creator network at Acast, a company that supports podcasters with monetization and growth, told Insider that the growth of the podcasting industry has been exponential and that includes creator-focused shows.
“I keep wondering, ‘Are we going to start to plateau?’ But no, I don’t think so,” Taylor told Insider. “I think a lot of new types of creators are getting into podcasting now, like a YouTube creator or a social media-first creator.”
With dozes of podcasts for and by creators, Insider asked 25 industry experts which shows they tune into. The creators, talent managers, marketers, and platform executives recommended a mix of advice and interview shows, some from the industry’s top creators and managers, and some from smaller names.
Recommended by: Maddy Kieneker, micro influencer
Josie Bullard launched “Behind the Feed” in 2020 as a platform to give advice about growing an audience and making money on different social media platforms.
A creator herself, Bullard dropped out of college in 2018, and, since then, has amassed 169,000 followers on Instagram and 200,000 on TikTok.
“Behind the Feed” airs weekly and features interviews with successful creators and entrepreneurs. On solo episodes, Bullard discusses her own social media strategies, such as creating content in batches and repurposing content for multiple platforms. She even gets into the nitty gritty parts of being a creator, like doing your own accounting.
“She offers amazing tips and tricks to be successful in the creator space, but also includes a variety of inspiring guests — and key resources for creators like tips on taxes,” Kieneker said.
Recommended by: Kristen Bousquet, micro influencer
“Brand Meet Creator” launched in early 2022 from creator and influencer coach Harley Jordan and marketing strategist Sonia Elyss.
On the weekly show, Jordan and Elyss discuss social media news, as well as tips and predictions for the world of from both sides of the business. It’s usually a conversation between the two hosts, though it occasionally features guests.
The hosts discuss all aspects of being a creator — including the less glamorous ones, like not getting paid by brands, falling engagement rates on Instagram, and the negative repercussions of going viral.
Recommended by: Greg Preece and Paddy Galloway, YouTube strategists; Marsella Dondi, growth and creative strategist at The Influencer Marketing Factory; Neil Waller, Whalar cofounder; and YouTuber Nay Cook-Nelson
YouTubers Colin Rosenblum and Samir Chaudry launched “The Colin and Samir Show” in 2018, and it’s been a creator economy staple ever since.
Veterans by YouTube standards, Rosenblum and Chaudry have been creating content on the platform for over a decade.
While they’ve tried everything from travel vlogs to sports analysis, the pair found its niche in breaking down the stories of fellow creators — how they started out, how they’ve grown their business — and their channel now has over 800,000 subscribers.
Some of their most popular interviewees include MrBeast, Marques Brownlee (MKBHD), and Yes Theory.
The podcast airs twice a week: Monday episodes feature interviews or industry breakdowns, and is also taped for their YouTube channel. Thursday episodes are audio only and dedicated to answering questions from the audience.
“They have insightful guests and useful tips for any kind of creator,” Dondi said. “They are creators themselves, so you know it’s very good advice.”
Recommended by: Alexandra Nikolajev, Pinterest’s senior creator and partnerships lead
After more than 10 years as a content creator, Katie Steckly, who has over 150,000 YouTube subscribers, launched “Creator Club” in 2019 to dole out advice on social media marketing and content creation.
Three years after its launch, “Creator Club” is one of the top 20 marketing podcasts on Apple, according to data from Chartable.
The show airs weekly and usually includes advice from the host on how to stay motivated, find content ideas, and create better videos on Instagram. Occasionally, Steckly will invite guests on the show to talk about how they make money on social media.
“She’s really great at speaking to creator strategy across beginners and beyond,” Nikolajev wrote to Insider. “It feels like you’re just having a chat with a friend.”
Recommended by: Nadi Filsoof, talent manager at Underscore
“Creator Economics” was launched in September 2020, and is hosted by Reed Duchscher, a talent manager and CEO of management firm Night, and Blake Robbins, a principal at VC fund Benchmark and founding partner of gaming organization 100 Thieves.
The hosts started the podcast to help creators grow their channels, get looped in on new trends, and understand the business side of the industry.
“Being a digital creator and running this type of business is still so new,” Duchscher told Insider. “There’s so many unanswered questions, and everyone’s trying to figure it out on the fly.”
Duchscher, who is the talent manager of top YouTubers like MrBeast and Dude Perfect, has had a number of many creators come on to share their stories and advice. Past guests have included YouTubers Ryan Trahan and Nas Daily, and streamer Amouranth.
Recommended by: Avi Gandhi, Patreon’s head of creator partnerships; Chris Lamontagne, Spring CEO; Lindsey Gamble, associate director of influencer innovation at Mavrck
“Creator Upload” first aired in February 2020 and is cohosted by Lauren Schnipper, VP of Corporate Development at creator economy startup Jellysmack, and Josh Cohen, cofounder of the creator-focused publication Tubefilter.
The log line? “Everything you need to know about the creator economy.”
Schnipper, who worked at Facebook for more than four years, often speaks about the inner workings of social media platforms, in addition to casting a spotlight on her current work with Jellysmack.
The episodes also feature guests, like Annelies Jansen — who recently left Meta to join creator merch startup Spring — and Andrei Santalo, LinkedIn‘s global head of community and creators.
“Both [hosts] are well experienced so the perspective they offer is valuable,” Gamble said. “Josh and Lauren don’t forget to keep it fun, making it enjoyable and easy to listen to.”
Recommended by: Zara Khan, micro influencer and social media manager
Latasha James launched “The Freelance Friday Podcast” in 2018 after nearly a decade of documenting the process of growing her freelance business on YouTube, where she now has about 120,000 subscribers.
On the show, she dives even deeper into her business processes and strategies.
Episodes, which air weekly in both audio and video form, are mostly how-to guides about business topics related to freelancing, such as how to buy a house as a freelancer or how to start a podcast.
While James’ podcast focuses on all types of freelancing, her tips and advice are particularly applicable to creators. Recently, for example, she interviewed an influencer marketer to discuss how creators should approach paid partnerships with brands.
“Her advice is implementable and right to the point, so her content is easily digestible,” Khan said. “I felt comfortable launching my first digital product thanks to her podcast.”
Recommended by: Florence Williams, micro influencer
Launched in July 2021 and hosted by Tina Lee, “Full-time Influencer” is dedicated to helping creators navigate the business of social media. In less than a year, the show has become one of the top 50 marketing podcasts on Apple, according to data from Chartable.
Lee, who got her start as a fashion creator in 2016, is a full-time influencer with almost 600,000 followers on Instagram, where she goes by @ofleatherandlace.
Episodes air weekly and include interviews with fellow creators and industry experts, as well as solo episodes with advice from the host.
Most episodes explore the business of being a creator, such as how to and how to grow on multiple platforms at the same time, but Lee also discusses mental health and how to navigate burnout and loneliness.
Recommended by: Dominique Broadway, finance creator
“Goal Digger” launched in 2016 and is now the top marketing podcast on Apple, according to data from Chartable.
Host Jenna Kutcher started her blog and side hustle as a wedding photographer in 2011. Just a year later, she was able to quit her day job. Today she’s a creator with 1 million Instagram followers.
“Gold Digger” airs twice a week: Monday episodes are interviews with guests, while Wednesday episodes are solo shows on which Kutcher gives advice about entrepreneurship, productivity, and social media strategies.
While many of Kutcher’s episodes focusing on marketing strategies, her tips and advice are useful for creators — and sometimes she discusses creator-specific issues. For example, one recent episode discussed how to grow on Instagram, while another featured an interview with Kaeli Todd, an editor and Pinterest manager who discussed how to gain followers and make money on the platform.
Recommended by: Danny Desatnik, social media manager at platform #paid
“My Social Life” launched in 2018 and is hosted by Jacob Kelly, who runs influencer marketing for ecommerce browser extention Surf, which also sponsors the podcast.
The show airs weekly both in audio and video form, and includes interviews with creators who’ve built successful careers on YouTube and TikTok.
Kelly’s past guests include YouTuber JustDustin, who now has over 5 million subscribers; arcade creator ArcadeMatt; and magician SeanDoesMagic, among others.
Desatnik told Insider that he loves how well researched Kelly’s interviews are.
“If Sean Evans and Nardwuar had a baby, it would be named Jacob Kelly. No one is a better researcher and host than him,” he said, referencing two YouTubers known for their interviewing skills. “You leave feeling like you really know the creator.”
Recommended by: Justin Moore, creator sponsorship coach
Nathan Barry — a designer, author, and the founder of creator-marketing platform ConvertKit — hosts an eponymous podcast that first aired in 2014.
The show covers a variety of topics, from growing and monetizing newsletters to creating successful online courses and building multiple income streams as a creator.
Episodes air weekly and are usually structured as a conversation with guests. Past guests have included entrepreneurship creator Ali Abdaal, creator economy reporter Kaya Yurieff, and “Morning Brew” cofounder Alex Lieberman.
“It goes much deeper on topics as opposed to surface questions,” Moore said, adding that he appreciates Barry’s unique perspective as a founder.
Recommended by: Emma Cortes, micro influencer
Micro influencer Kristen Bousquet started “Soulcial Scoop” in 2021 as a way to teach her audience how to turn their social media channels into profitable businesses.
Bousquet, who has 25,000 Instagram followers, is a full-time creator and also runs an influencer coaching program.
The show airs weekly and usually features an interview with a successful creator, small business owner, or professional in the creator economy space.
Recently, Bousquet interviewed creator Emma Ragland on how to sell products through live shopping; influencer and mental health advocate Gigi Robinson on how to build confidence as a creator; and empowerment coach Kaitlin Anthony on how to overcome imposter syndrome and foster self-acceptance.