Posted in:
June 8, 2022, 7:02 am
One of the most effective ways to monetize your website is by displaying ads. And there are several ad networks and ad monetization platforms that allow you to do this. This article will look at two of these solutions – Google AdSense and MonetizeMore. 
In this post, we will be comparing AdSense vs. MonetizeMore to find out which platform is the best for your website. We will compare the features of each platform and weigh the pros and cons of using them. 
Let’s get started.

AdSense is a Google ad network and is the most common ad monetization method, especially for new publishers. 
How AdSense works:
There are no minimum traffic requirements so that any publisher can join AdSense. 
AdSense is free to join. It gets its commission by taking a share of the revenue before paying the publisher. AdSense pays publishers 68% of the revenue for the ads displayed on a website. 
MonetizeMore is a Global ad monetization platform that helps publishers take their ad revenue to the next level. 
How it works: 
MonetizeMore is an advanced ad monetization platform for publishers with at least 500,000 monthly pageviews.
MonetizeMore offers flexible payment terms. Depending on the agreement, publishers could either get their earnings directly from the advertisers/Ad Networks or MonetizeMore may facilitate payments to publishers.
Let us look at an in-depth comparison of what both platforms offer publishers. 
The advertisers on Google AdSense are from the Google display network. While there are millions of advertisers on GDN, not all of them are the right fit for your website. Many publishers have complained of Google AdSense displaying irrelevant ads on their websites. 
MonetizeMore, on the other hand, combines AdX with premium ad networks to serve relevant ads from premium advertisers on your website. 
AdSense allows publishers to compare variations of their ad settings to see which one will perform better. For example, you can test different ad formats and ad loads to see which one will perform best on your website. 
MonetizeMore offers more robust ad testing options. Along with a dedicated team of experts who will help you optimize the ad placements on your website for best performance, MonetizeMore also offers multivariate testing.
Multivariate testing uses the exact mechanism as A/B testing but compares a higher number of variables and reveals more information on the performance of your ads. 
MonetizeMore allows publishers to:
MonetizeMore is a transparent platform that offers full inventory ownership to publishers. You do not have to transfer your DNS to MonetizeMore, and all the data you get is verifiable. Their unified reporting interface also gives publishers revenue transparency from their demand partners. 
On the other hand, Google AdSense isn’t as transparent. It is a closed network and only shares limited information with publishers. 
Compared to MonetizeMore, AdSense does not offer many features to help you boost your ad revenue. Along with fetching ads from the Google ads Network, here are some other features of AdSense:
Here are the solutions and features that MonetizeMore offers: 
PubGuru: PubGuru is an actionable ad platform. It is one of the best header wrapper solutions available. It provides the fastest bid responses, custom adapters for each header bid network, auto bid scaling, and machine learning to maximize bid value. 
PubGuru also allows publishers to bring all their ad revenue sources together in one dashboard. This enables publishers to uncover any ad revenue issues and find new opportunities to increase revenue. Features of PubGuru include:
Traffic Cop: This Google award-winning solution allows publishers to protect their websites from invalid traffic and ad fraud. Some features of Traffic Cop include:
When compared to most ad networks, AdSense pays the lowest. Depending on the competition and CPC in your niche, your commission can range between $0.20 to $15 per click. The majority of niches pay publishers less than $3 per click. 
On the other hand, MonetizeMore offers publishers a transparent performance pricing model and higher quality demand. 
MonetizeMore uses advanced ad technology with best-in-class optimization strategies to significantly improve the user experience on your website. This will cause your RPM to grow steadily. MonetizeMore also protects publishers. For instance, in the event of upstream insolvency, the company will insure 90% of your header bid revenue. 
MonetizeMore has also developed an Advanced Payment model so that publishers get paid as early as two weeks before the actual payment processing date based on the traditional NET45 or NET30 payment schedule they have originally signed up for with MonetizeMore. No other ad tech company offers this kind of benefit to publishers, including Google.
Let us look at the pros and cons of both platforms:
Looking at the solutions and features of both platforms, MonetizeMore is the better option. But for a new blogger who just started getting traffic, AdSense is the only option out of the two. However, there are other Google Adsense alternatives that new bloggers can try out. 
For publishers who have over 500,000 monthly pageviews, MonetizeMore is the absolute best choice. MonetizeMore is a robust platform that will help you grow your ad revenue and scale your business. Sign up for MonetizeMore.
 
See more
©2022 Programming Insider

source

By admin

Leave a Reply

Your email address will not be published. Required fields are marked *