MarTech Series – Marketing Technology Insights
Creatd, Inc, a creator-first holding company and the parent company of Vocal, yesterday announced the release of its newest creator monetization feature, Pledges.
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Creatd Announces Release of ‘Pledges,’ Vocal’s Newest Monetization FeatureCreatd Announces Release of ‘Pledges,’ Vocal’s Newest Monetization Feature
In a recent Vocal story introducing Pledges to the Vocal community, Creatd co-founder and COO Justin Maury cited certain key insights that contributed to the release of this feature, collected through a series of interviews conducted with select creators: “Creators want reliable, recurring methods of earning, and readers want more ways to provide direct feedback to creators.”
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With the introduction of Pledges, creators can now collect recurring payments–Pledges–from their audience, which provides them with a new revenue stream, while also facilitating their direct connection with audiences. The Company continues to explore new ways to monetize these works as a way to enhance Vocal’s value proposition for its growing network of creators; the addition of such monetization features is expected to lead to an increase in platform-related revenues for the Company over time. Moreover, Creatd will receive an increased fee of 10% of each  transaction (Pledge) exchanged on-platform, further heightening that revenue potential.
Continued Maury, “Our product strategy centers around striking a balance between progressing the Vocal platform from a revenue and audience standpoint, and delivering the benefits that the over 1.2 million Vocal creators have come to expect–earnings, audience growth, community, to name only a few. Our new recurring payments feature, Pledges, fulfills both needs simultaneously, and sets the groundwork for future direct-to-fan monetization tools in our product roadmap that are so impactful for creators and their growth.”
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