Everything you need to create and manage a channel.
Tips & tricks to find, nurture, and build an audience.
Explore all ways you can get paid on YouTube.
Tools to help you create, connect, and grow.
Get the explanations behind the rules.
How we support, recognize, and celebrate Creators.
As a YouTube Creator you’re part of a community, working together to protect the community and keep YouTube a positive place for creating, sharing, and watching. Everyone has a part to play in making YouTube what it is.
Our Policies & Guidelines are designed to keep our community of Creators, viewers, and advertisers protected, and to encourage Creators to take responsibility for their part in this effort. They set out what is and is not allowed on YouTube, and apply to all content across the platform.
We believe that a broad range of perspectives is key to a diverse, informed, and engaged society. That’s why we have policies and guidelines, ranging from content to behavior to copyright, to help build a safer community for Creators, viewers, and advertisers.
We want you to have the opportunity to create, share, and connect on YouTube. And we want to create a platform where Creators, and viewers—feel protected.
Our Policies & Guidelines are designed to create a space that supports Creators, protects creative ownership, and enables them to realize their potential.
Simply put, without policies there’s no way to maintain a system that allows Creators to make money through their channels. All monetizing Creators who are publishing content on YouTube must already be part of the YouTube Partner Program, and abide by our Community Guidelines and Monetization Policies.
If Creators want to monetize their content by running advertisements, you need to follow our Advertiser-Friendly Content Guidelines, in addition to our broader Monetization Policies.
However, you can use non-ads monetization tools such as Channel Memberships and Super Chat on videos with ads turned off, as long as they adhere to YouTube Partner Program Guidelines.
Read our monetization policies
Read advertiser content guidelines
YouTube policies are all about what content Creators can, and cannot, post on their channel. Let’s take a look at some of these key areas, so you know what you need to know.
Community Guidelines help make YouTube a welcoming community for viewers, Creators, and advertisers. Content that violates these guidelines is not eligible for monetization, and will be removed from YouTube.
Read our Community Guidelines
Copyright is a form of intellectual property law that protects original works of creative expression.
Creators should only upload videos that they have made or that they have permission to use. That means no one should upload videos they didn’t make, or use content in their videos that someone else owns the copyright to, such as music tracks, snippets of copyrighted programs, or videos made by other Creators without permission.
What is copyright?
If your own content is being used without your permission, YouTube has several tools you can use to help protect your content from being misused.
Everyone with a YouTube channel has access to our copyright takedown webform. For most copyright owners, the webform is the fastest and easiest way to request a copyright takedown.
The Copyright Match Tool finds full re-uploads of your original videos on other YouTube channels. Once a match has been identified, you can review it in YouTube Studio and choose which action you’d like to take (archive, request removal, or contact the channel).
Just because we’ve found an upload that matches your video doesn’t guarantee its copyright infringement. It’s your responsibility to review each video and consider whether fair use, fair dealing, or a similar exception to copyright applies. After review, you can submit a takedown request if desired.
Read about Copyright Match Tool
What are copyright management tools?
Fair use is a legal doctrine that allows the reuse of copyright-protected material under certain circumstances, without getting permission from the copyright owner.
However, fair use is determined on a case by case basis, and different countries have different rules about when it’s okay to use material without the copyright owner’s permission.
In the U.S., works of commentary, criticism, research, teaching, or news reporting might be considered fair use, but it can depend on the situation.
Read more about fair use
Watch a video about fair use
When a copyright owner formally notifies us with a complete and valid takedown notice that their work is being used without permission, we take down your upload to comply with copyright law.
If your video was removed through a copyright takedown notice, then a copyright strike has been applied to your account. There are three ways to resolve a copyright strike:
Let it expire: Copyright strikes expire after 90 days. If it’s your first strike, you’ll need to complete Copyright School.
Get a retraction: Reach out to the person who claimed your video, and ask them to retract their claim.
File a counter notification: If you think your video was removed by mistake, or qualifies as fair use, you can submit a counter notification.
Learn more about copyright strikes
Read about counter notifications
We remain committed to our openness as a platform and to ensuring that spirited debate and a vigorous exchange of ideas continue to thrive here. However, content that threatens individuals, or uses hate speech, is not allowed on YouTube. We believe our Hate & Harassment Policies contribute to our mission by making YouTube a better place for anyone to share their story or opinion.
Our Hate & Harassment Policies have been developed with input by Creators and a wide range of external industry & policy experts from all sides of the political spectrum, and in consultation with numerous experts in subjects like violent extremism, civil rights, and free speech.
Read our hate speech policy
Read our harassment & cyberbullying policy
We have several policies in our Community Guidelines that are directly focused on how we treat misinformation on YouTube.
Read the misinformation policies
Read the spam, deceptive practices, & scams policies
Protecting kids and their privacy is a number one priority for us at YouTube, and we have a number of policies, products and practices in place to help us and our creators to do this.
Explore the YouTube Kids app
Read our Child Safety policies
Learn about supervised experiences
Read what we’re doing to protect kids on YouTube
We ask Creators publishing content where children are the primary audience, or where the video is directed at children, to mark their content as ‘Made for Kids,’ to ensure you’re complying with the Children’s Online Privacy Protection Act (COPPA) and other applicable laws.
This is important because if you don’t set your content appropriately, there can be consequences on YouTube, or legal consequences under COPPA and other laws.
More on Made for Kids
To start earning money on YouTube, you first need to apply for and be approved for the YouTube Partner Program (YPP). Every creator who meets our threshold can apply for YPP, but you do need to meet some of our guidelines to be considered.
If you’re already a Creator making money on YouTube, it’s important that your channel follows all of YouTube’s monetization policies. These include YouTube’s Advertiser-friendly content guidelines, Community Guidelines, Terms of Service, Copyright, and Google AdSense program policies. They apply to anyone in, or looking to apply to, the YouTube Partner Program -the program Creators must enroll in to earn money on YouTube.
Want to make money on your videos with ads? Then your content must also meet certain criteria. These are the specific rules regarding what content can run ads, run limited ads, or should have monetization turned off.
Our policies apply to all portions of a Creators’ content (video or live stream, thumbnail, title, description, and tags). Examples of content that may not be suitable for ads are Violence, Adult content, Harmful or dangerous acts, Hateful & derogatory content, Sensitive events etc.
The AdSense program is how YouTube partners get paid for monetizing their videos. Make sure to follow the AdSense policies, and YouTube’s Terms of Service, which are the terms and conditions that all users and Creators agree to when using YouTube.
Community Guidelines help make YouTube a welcoming community for viewers, Creators, and advertisers. Content that violates these guidelines is not eligible for monetization, and will be removed from YouTube.
Read our Community Guidelines
Copyright is a form of intellectual property law that protects original works of creative expression.
Creators should only upload videos that they have made or that they have permission to use. That means no one should upload videos they didn’t make, or use content in their videos that someone else owns the copyright to, such as music tracks, snippets of copyrighted programs, or videos made by other Creators without permission.
What is copyright?
If your own content is being used without your permission, YouTube has several tools you can use to help protect your content from being misused.
Everyone with a YouTube channel has access to our copyright takedown webform. For most copyright owners, the webform is the fastest and easiest way to request a copyright takedown.
The Copyright Match Tool finds full re-uploads of your original videos on other YouTube channels. Once a match has been identified, you can review it in YouTube Studio and choose which action you’d like to take (archive, request removal, or contact the channel).
Just because we’ve found an upload that matches your video doesn’t guarantee its copyright infringement. It’s your responsibility to review each video and consider whether fair use, fair dealing, or a similar exception to copyright applies. After review, you can submit a takedown request if desired.
Read about Copyright Match Tool
What are copyright management tools?
Fair use is a legal doctrine that allows the reuse of copyright-protected material under certain circumstances, without getting permission from the copyright owner.
However, fair use is determined on a case by case basis, and different countries have different rules about when it’s okay to use material without the copyright owner’s permission.
In the U.S., works of commentary, criticism, research, teaching, or news reporting might be considered fair use, but it can depend on the situation.
Read more about fair use
Watch a video about fair use
When a copyright owner formally notifies us with a complete and valid takedown notice that their work is being used without permission, we take down your upload to comply with copyright law.
If your video was removed through a copyright takedown notice, then a copyright strike has been applied to your account. There are three ways to resolve a copyright strike:
Let it expire: Copyright strikes expire after 90 days. If it’s your first strike, you’ll need to complete Copyright School.
Get a retraction: Reach out to the person who claimed your video, and ask them to retract their claim.
File a counter notification: If you think your video was removed by mistake, or qualifies as fair use, you can submit a counter notification.
Learn more about copyright strikes
Read about counter notifications
We remain committed to our openness as a platform and to ensuring that spirited debate and a vigorous exchange of ideas continue to thrive here. However, content that threatens individuals, or uses hate speech, is not allowed on YouTube. We believe our Hate & Harassment Policies contribute to our mission by making YouTube a better place for anyone to share their story or opinion.
Our Hate & Harassment Policies have been developed with input by Creators and a wide range of external industry & policy experts from all sides of the political spectrum, and in consultation with numerous experts in subjects like violent extremism, civil rights, and free speech.
Read our hate speech policy
Read our harassment & cyberbullying policy
We have several policies in our Community Guidelines that are directly focused on how we treat misinformation on YouTube.
Read the misinformation policies
Read the spam, deceptive practices, & scams policies
Protecting kids and their privacy is a number one priority for us at YouTube, and we have a number of policies, products and practices in place to help us and our creators to do this.
Explore the YouTube Kids app
Read our Child Safety policies
Learn about supervised experiences
Read what we’re doing to protect kids on YouTube
We ask Creators publishing content where children are the primary audience, or where the video is directed at children, to mark their content as ‘Made for Kids,’ to ensure you’re complying with the Children’s Online Privacy Protection Act (COPPA) and other applicable laws.
This is important because if you don’t set your content appropriately, there can be consequences on YouTube, or legal consequences under COPPA and other laws.
More on Made for Kids
To start earning money on YouTube, you first need to apply for and be approved for the YouTube Partner Program (YPP). Every creator who meets our threshold can apply for YPP, but you do need to meet some of our guidelines to be considered.
If you’re already a Creator making money on YouTube, it’s important that your channel follows all of YouTube’s monetization policies. These include YouTube’s Advertiser-friendly content guidelines, Community Guidelines, Terms of Service, Copyright, and Google AdSense program policies. They apply to anyone in, or looking to apply to, the YouTube Partner Program -the program Creators must enroll in to earn money on YouTube.
Want to make money on your videos with ads? Then your content must also meet certain criteria. These are the specific rules regarding what content can run ads, run limited ads, or should have monetization turned off.
Our policies apply to all portions of a Creators’ content (video or live stream, thumbnail, title, description, and tags). Examples of content that may not be suitable for ads are Violence, Adult content, Harmful or dangerous acts, Hateful & derogatory content, Sensitive events etc.
The AdSense program is how YouTube partners get paid for monetizing their videos. Make sure to follow the AdSense policies, and YouTube’s Terms of Service, which are the terms and conditions that all users and Creators agree to when using YouTube.
What’s next? How about exploring all the ways that you can make money from your videos, and how YouTube is supporting Creators through funds, scholarships, awards, and more.
Explore all ways you can get paid on YouTube.
How we support, recognize, and celebrate Creators.

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