Emily Eizen Designs Justice For All Campaign Inspired By The Worsley Family - Forbes

This limited-edition House of Wise box features a custom design by multimedia artist and cannabis … [+] industry advocate Emily Eizen, inspired by the real-life experiences of former cannabis incarcerates Sean and Eboni Worsley.
Colorful, vibrant, some even say she’s the next Keith Haring! Cannabis advocate Emily Eizen is an in-demand artist working in the mediums of painting, sculpture, photography, modeling, and performance. Eizen’s ‘60s psychedelic inspired works showcase the beauty, freedom and diversity she considers essential to establishing equity in the cannabis space and beyond. Eizen’s impressive portfolio and commissions highlight her ability to adapt to different styles and aesthetics across spectrums of gender and sexuality, defying convention.
In addition to her original art, you can see examples of her work with some of the industry’s most highlighted campaigns like Alice and Olivia x Kush Queen and PAX x More Flowerful, and some of the best brands on shelves like Stone Road, Herbarium, Fade Co, TKO CBD, Saucy, ERBA Markets, Blüm, Autumn Brands, Space Coyote, Jungmaven, Miss Grass, The Pottery, Haute Smokes, Sweet Flower…to name a few.
In honor of 420 this year, Eizen was chosen by personal wellness and CBD brand House of Wise to design a limited-edition Justice For All CBD Gummy Sampler Box and NFT inspired by the Worsley family’s struggles after cannabis conviction in partnership with Last Prisoner Project (LPP) with 100 percent of profits benefiting LPP and the Worsley family.
The design is inspired by Sean Worsley’s military service, which is the reason he was using medical … [+] marijuana and had it with him at the time of his arrest.
Sean and Eboni Worsley’s story is all too common: they were arrested, ensnared in the complexities of the criminal justice system, and victimized by the incongruency of state laws, in this case Alabama versus Arizona. As a result, they faced severe penalties and long-lasting repercussions to their livelihood and mental, emotional, and physical health. The limited-edition packaging design created by Eizen is inspired by Sean Worsley’s military service, which is the reason he was using medical marijuana and had it with him at the time of his arrest.
I spoke with the artist to learn more about the inspiration behind this important collaboration.
You were especially moved when you met the Worsleys…
Emily Eizen: Sean and Eboni’s story moved me on so many levels: I felt so angered at our entire system for being designed to ensnare a group of people into hardship. I also feel a sense of responsibility to help spark change by using my art and platform to help amplify Sean and Eboni’s story. It is imperative to center criminal justice reform and a push for cannabis clemency in our discussions surrounding 4/20. With Sean and Eboni’s guidance, I aimed to articulate their experience into visual artwork that can help their story reach more people and draw attention to the thousands of people currently behind bars for senseless, nonviolent cannabis charges.
Tell us about the packaging you designed…
Sean & Eboni with Amanda Goetz, Founder & CEO of House of Wise
EE: The main design is inspired by traditional camouflage – a recognizable pattern – but in a refreshed and vibrant aesthetic. The green in the camo is emphasized with a dark outline, giving a gentle nod to the hemp and cannabis plant. The purple in the camo design represents the Purple Heart Sean was awarded after his time in Iraq. The camo pattern is thoughtfully printed in a reflective symmetry on the box similar to Rorschach inkblots, giving recognition to the need for treating and caring for mental health, in addition to physical health ailments. The back of the box features broken chains, representing the tens of thousands of people currently incarcerated for cannabis, who have been robbed of their freedom, who deserve to be free at this very moment.
And what’s behind the NFT design?
One hundred percent of profits from all sales of the product will go to Last Prisoner Project’s … [+] Family Support Fund and the Worsley Family.
EE: The NFT is about how we can consciously “celebrate” 4/20 while still being aware and mindful that there needs to be serious policy reform now. The idea is to celebrate cannabis being more mainstream while also calling attention to all the ways in which change still needs to happen.
The design shows two cannabis (or hemp) plants emerging from a shadowy hole (aka cannabis becoming more mainstream and less stigmatized). Underneath this, images represent different elements of cannabis culture/uses: lips for sensuality, a medical cross for health with pills falling below to symbolize cannabis being a more holistic medicine, lightbulb for creativity/ideas, a smile for happiness, heart for love. Most importantly, I included a dove carrying a hemp leaf to symbolize freedom, and the word justice because we cannot forget the two most important parts of creating a meaningful 4/20 holiday.
Why does selling your art as a NFT appeal to you, and to the art community?
Sean and Eboni Worsley in Los Angeles
EE: With everything I do, I am always looking to further representation, diversity, equity and inclusion in art, and minting my artwork as NFTs is no different. I would love to use this new avenue as a vehicle to highlight and collect crypto art from LGBTQ, BIPOC and legacy artists in the cannabis community and beyond.
Selling my art as NFTs is appealing to me personally because in the art world, there are so many platforms to share work… but not many of those platforms, like Instagram, allow for actual monetization, ownership records, credits to the creator, etc. If anything, up until now social media and the internet have generally encouraged and enabled the theft of digitally available works, or at least driven the value of art down considerably — we see this with music streaming, and we see this with visual art, too.
People can steal artwork, music, etc., change it, and recycle it as their own content, and this often happens with no attribution, credit, or payment to the original creator. So, an appealing factor is being able to use blockchain technology to take back control over royalties and digital rights. Using NFTs, artists can choose what percent of each sale they earn, so even after you sell your artwork, and it continues being traded, or even remixed, you can still derive revenue and earn recognition.
More than the money however, I think artists, myself included, are most excited about the incredible new creative community and art movement happening as a result of the cryptocurrency movement — the styles of artwork inspired today are so fresh.
What’s the future for artists, crypto and fundraising?
Sean Worsley in Los Angeles
EE: The amazing thing about the crypto community is it never stops evolving, so quickly, and I love connecting with other new creators who inspire me. Through this collaboration with House of Wise x LPP, I am honored to be part of a wave of artists using NFTs that bring intrinsic and tangible value to the NFT owner and be a financial resource to the causes they support.
What was it like collaborating with HoW, LPP & Eboni & Sean?
EE: There’s still so much to do when it comes to this holiday. I think my biggest takeaway is that anyone who consumes cannabis or hemp has a certain responsibility to do what they can to help vocalize the need for criminal justice reform. There are so many things about this country that are so wrong and unjust. As cannabis partakers, we already have that sense of community and unity— we just need to put it to good use. This can be on any level, state, federal, or even in your own communities and investing in people and brands that are actually doing the work.
[Disclosure: I am the co-founder and Chairperson of the Board for the non-profit Last Prisoner Project].

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