MEET THE DYNAMIC ATHLETE AND CONTENT CREATOR DONALD DE LA HAYE WHO QUIT COLLEGE FOOTBALL TO PURSUE YOUTUBE AND NOW HAS A DIEHARD COMMUNITY OF OVER 10 MILLION FANS
Download images HERE .
FaZe Clan, Inc. (FaZe Clan) the digitally native lifestyle and media platform rooted in gaming and youth culture, is proud to announce Donald De La Haye aka “FaZe Deestroying” as the organization’s newest official member. Deestroying will join FaZe Clan’s robust talent collective of gamers, creators, entertainers and esports professionals. Deestroying was announced today via FaZe Clan’s social channels with an incredibly inspiring mini-documentary that tells his compelling journey as a former college athlete to a celebrity content creator with a combined social reach of over 10 million across platforms.
Deestroying caught the attention of FaZe Clan with his magnetic personality and electrifying, sports centered content that has amassed a passionate community of millions of diehard fans. His content showcases his insane athletic skills, personal lifestyle vlogs, and 1v1’s with some of the biggest names in the sports world. Born in Costa Rica , Deestroying’s path to stardom is uniquely his own. After moving to the U.S. with his family when he was seven years old, the young and bilingual De La Haye excelled in both athletics and academia. His talent and passion for football led to a full-ride scholarship as starting kicker for the University of Central Florida – where he first began creating his signature videos. His fast-paced rise into the spotlight has paved the way for other young athletes to seek alternative channels of success and financial opportunity beyond the conventional routes.
FaZe Deestroying is an advocate for young athletes to benefit from their name, image, and likeness (NIL) and is considered a pivotal figure in the winning battle that overturned an NCAA rule prohibiting players from financially benefiting from their NIL. His experience has opened the door for many highschool and college athletes to be compensated for their hard work and dedication to their craft.
“I remember watching FaZe Clan when I was 12 years old and now fast forward many years later, I am joining,” said FaZe Deestroying. “It feels like a dream come true and it’s an honor to become a part of the FaZe family. I know the future is very bright, and I hope everyone is ready for all the exciting and groundbreaking projects we have in store! FaZe Up!”
“We are beyond excited to broaden our footprint to a wider array of content with the addition of Deestroying,” said Nikhil Jayaram , Senior Talent Manager at FaZe Clan who also manages FaZe Clan’s biggest talent including FaZe Rug among others. “His natural starpower, work ethic and love for content creation fits perfectly into the FaZe family. We are constantly in innovation-mode at FaZe and looking for ways to embrace new types of talent. Dee joining FaZe signifies the expansion of the sports and athlete side of not only our talent roster, but our company and we can’t wait to keep building with him.”
FOLLOW FAZE DEESTROYING: INSTAGRAM , YOUTUBE , TWITTER
ABOUT FAZE CLAN
FaZe Clan is a digital-native lifestyle and media platform rooted in gaming and youth culture, reimagining traditional entertainment for the next generation. Founded in 2010 by a group of kids on the internet, FaZe Clan was created for and by Gen Z and Millennials, and today operates across multiple verticals with transformative content, tier-one brand partnerships, a collective of notable talent, and fashion and consumer products. Reaching over 500 million followers across social platforms globally, FaZe Clan delivers a wide variety of entertainment spanning video blogs, lifestyle and branded content, gaming highlights and live streams of highly competitive gaming tournaments. FaZe Clan’s roster of more than 85 influential personalities consists of engaging content creators, esports professionals, world-class gamers and a mix of talent who go beyond the world of gaming, including NFL star Kyler “FaZe K1” Murray, Lebron “FaZe Bronny” James Jr., Lil Yachty aka “FaZe Boat” and Snoop Dogg aka “FaZe Snoop.” Its gaming division includes ten competitive esports teams who have won over 32 world championships. FaZe Clan recently announced plans to go public through a merger with B. Riley Principal 150 Merger Corp. (NASDAQ: BRPM), a special purpose acquisition company. For more information, visit www.fazeclan.com , investor.fazeclan.com and follow FaZe Clan on Twitter , https://www.instagram.com/fazeclan/?hl=en , YouTube , TikTok , and Twitch .
BRPM is a special purpose acquisition company formed for the purpose of effecting a merger, capital stock exchange, asset acquisition, stock purchase, reorganization or similar business combination with one or more businesses. BRPM began trading on the NASDAQ on February 19, 2021 following its initial public offering. Its shares of Class A common stock, units and warrants trade under the ticker symbols BRPM, BRPMU and BRPMW, respectively. BRPM is sponsored by an affiliate of B. Riley Financial, Inc. (Nasdaq: RILY).
Important Information about the Proposed Business Combination and Where to Find It
In connection with the proposed Business Combination, BRPM has filed a registration statement on Form S-4 (the “Registration Statement”) with the Securities and Exchange Commission (the “SEC”) which includes a preliminary proxy statement/prospectus relating to the proposed Business Combination (the “Proxy Statement/Prospectus”). After the Registration Statement is declared effective by the SEC, BRPM will mail the definitive Proxy Statement/Prospectus to holders of BRPM’s shares of common stock as of a record date to be established in connection with BRPM’s solicitation of proxies for the vote by BRPM stockholders with respect to the proposed Business Combination and other matters as described in the Proxy Statement/Prospectus. BRPM stockholders and other interested persons are urged to read the preliminary Proxy Statement/Prospectus and, when available, the amendments thereto, the definitive Proxy Statement/Prospectus, and documents incorporated by reference therein, as well as other documents filed with the SEC in connection with the proposed Business Combination, as these materials will contain important information about BRPM, FaZe Clan and the proposed Business Combination. Stockholders are able to obtain copies of the Proxy Statement/Prospectus and other documents containing important information about BRPM, FaZe Clan and the proposed Business Combination filed with the SEC, without charge, once such documents are available on the website maintained by the SEC at http://www.sec.gov , or by directing a request to: B. Riley Principal 150 Merger Corp, 299 Park Avenue, 21st Floor, New York, New York 10171, Attention: Daniel Shribman , telephone: (212) 457-3300.
No Offer or Solicitation
This press release shall not constitute a solicitation of a proxy, consent or authorization with respect to any securities or in respect of the proposed Business Combination. This press release shall also not constitute an offer to sell or the solicitation of an offer to buy any securities, or a solicitation of any vote or approval, nor shall there be any sale of securities in any jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such jurisdiction.
Participants in the Solicitation
BRPM and FaZe Clan and their respective directors and executive officers, under SEC rules, may be deemed to be participants in the solicitation of proxies of BRPM’s stockholders in connection with the proposed Business Combination. Stockholders of BRPM may obtain more detailed information regarding the names, affiliations and interests of BRPM’s and FaZe Clan’s directors and executive officers in BRPM’s Form S-1 filed with the SEC relating to its initial public offering, which was declared effective on February 18, 2021 (“Form S-1”) and in the Proxy Statement/Prospectus. Information concerning the interests of BRPM’s participants in the solicitation, which may, in some cases, be different than those of BRPM’s stockholders generally, are set forth in the Proxy Statement/Prospectus.
The information in this press release includes “forward-looking statements” pursuant to the “safe harbor” provisions of the United States Private Securities Litigation Reform Act of 1995. All statements, other than statements of present or historical fact included in this press release, regarding the proposed Business Combination, the ability of the parties to consummate the proposed Business Combination, the benefits and timing of the proposed Business Combination, as well as the combined company’s strategy, future operations and financial performance, estimated financial position, estimated revenues and losses, projections of market opportunity and market share, projected costs, prospects, plans and objectives of management are forward-looking statements. These forward-looking statements generally are identified by the words “budget,” “could,” “forecast,” “future,” “might,” “outlook,” “plan,” “possible,” “potential,” “predict,” “project,” “seem,” “seek,” “strive,” “would,” “should,” “may,” “believe,” “intend,” “expects,” “will,” “projected,” “continue,” “increase,” and/or similar expressions that concern BRPM’s or FaZe Clan’s strategy, plans or intentions, but the absence of these words does not mean that a statement is not forward-looking. Such statements are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995 and are based on the management of BRPM’s and FaZe Clan’s belief or interpretation of information currently available.
These forward-looking statements are based on various assumptions, whether or not identified herein, and on the current expectations of BRPM’s and FaZe Clan’s management and are not predictions of actual performance. Because forward-looking statements are predictions, projections and other statements about future events that are based on current expectations and assumptions, whether or not identified in this press release, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict. Many factors could cause actual results and condition (financial or otherwise) to differ materially from those indicated in the forward-looking statements, including but not limited to: (1) the occurrence of any event, change or other circumstances that could give rise to the termination of negotiations and any subsequent definitive agreements with respect to the proposed Business Combination; (2) the outcome of any legal proceedings or other disputes that may be instituted against BRPM, FaZe Clan, the combined company or others; (3) the inability to complete the proposed Business Combination due to the failure to obtain approval of the stockholders of BRPM, to satisfy the minimum cash condition following redemptions by BRPM’s public stockholders, to obtain certain governmental and regulatory approvals or to satisfy other conditions to closing; (4) changes to the proposed structure of the proposed Business Combination that may be required or appropriate as a result of applicable laws or regulations, including the risk that any regulatory approvals are not obtained, are delayed or are subject to unanticipated conditions that could adversely affect the combined company or the expected benefits of the proposed Business Combination; (5) the ability to meet stock exchange listing standards following the consummation of the proposed Business Combination; (6) the risk that the proposed Business Combination disrupts current plans and operations of BRPM or FaZe Clan as a result of the announcement and consummation of the proposed Business Combination; (7) the ability to recognize the anticipated benefits of the proposed Business Combination, which may be affected by, among other things, competition, the ability of the combined company to grow and manage growth profitably, maintain relationships with customers and suppliers and retain its management, key employees and talents; (8) costs related to the proposed Business Combination; (9) changes in applicable laws or regulations, including changes in domestic and foreign business, market, financial, political, and legal conditions; (10) the possibility that BRPM, FaZe Clan or the combined company may be adversely affected by other economic, business, and/or competitive factors; (11) the impact of COVID 19 on BRPM’s or FaZe Clan’s business and/or the ability of the parties to complete the proposed Business Combination; (12) the inability to complete the PIPE investments in connection with the proposed Business Combination; and (13) other risks and uncertainties set forth in BRPM’s Form S-1 and in subsequent filings with the SEC, including the Proxy Statement/Prospectus relating to the proposed Business Combination. These forward-looking statements are provided for illustrative purposes only and are not intended to serve as, and must not be relied on by any investor as, a guarantee, an assurance, a prediction or a definitive statement of fact or probability. Actual events and circumstances are difficult or impossible to predict and will differ from assumptions. Many actual events and circumstances are beyond the control of BRPM and FaZe Clan. Forward-looking statements speak only as of the date they are made. While FaZe Clan and BRPM may elect to update these forward-looking statements at some point in the future, FaZe Clan and BRPM specifically disclaim any obligation to do so. These forward-looking statements should not be relied upon as representing FaZe Clan’s and BRPM’s assessments as of any date subsequent to the date of this press release. Accordingly, undue reliance should not be placed upon the forward-looking statements.
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SOURCE FaZe Clan
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East Side Games Group (TSX: EAGR) (OTC: EAGRF) (” ESGG ” or the ” Company “), Canada’s leading free-to-play mobile game group, in collaboration with Universal Games and Digital Platforms, announced today the worldwide launch of The Office: Somehow We Manage on iOS and Android. The free-to-play idle game is inspired by NBC’s critically acclaimed, Emmy® Award-winning U.S. version of The Office which is now streaming exclusively on Peacock.
Watch the launch trailer here .
” The Office: Somehow We Manage offers players the chance to immerse themselves in iconic moments from the series and connect with their favorite characters like never before,” said Darcy Taylor , Chief Executive Officer of ESGG. “Fans of The Office will absolutely feel the nostalgia through this new game.”
” The Office: Somehow We Manage reimagines the cast as vibrant, animated characters for the first time, bringing a fresh new experience to The Office fans everywhere,” said Jim Molinets , SVP of Production, Universal Games and Digital Platforms. “The game will transport players into well-known and hilarious episodes that have resonated with so many over the years and let them ‘clock in’ even more time with their favorite Dundler Mifflin employees.”
The Office: Somehow We Manage will allow fans to relive memorable moments from the show like they’ve never seen them before – animated, all while tapping their way to record profits to save the Scranton Branch from downsizing. Featuring accessible gameplay for all types of players, this narrative idle tapper will give players the chance to unlock and upgrade iconic characters and their desks all the while participating in monthly special events for additional in-game rewards.
COLLECT ICONIC CHARACTERS IN GAME
Tap, upgrade, and build desks for favorite characters from the hit NBC comedy The Office , including Prison Mike, Farmer Dwight, Pretzel Day Stanley, and of course, Three Hole Punch Jim, all appearing in animated form for the first time.
RELIVE MEMORABLE EPISODES FROM THE OFFICE [U.S.]
Click through memorable episodes in this free-to-play game, like “The Dundies” and “Dinner Party.” Take a seat in Michael’s office, get in line for Pretzel Day, or spend the weekend at Schrute Farms. Oh, and watch out for Kevin’s famous chili! Additional episodes from all nine seasons of the show will be added to the game on a regular basis.
In-game events will introduce new versions of characters and more memorable moments, along with weekly and monthly special events inspired by elements from the show.
EARN IN-GAME REWARDS TO KEEP THE BRANCH AFLOAT
Manage Dunder Mifflin Scranton with the help of the whole branch! Get new leads and tap away as the in-game rewards start rolling in. Just make sure Michael doesn’t spend the surplus on a new plasma TV!
Players can now run the world’s best mid-size regional paper company branch in The Office: Somehow We Manage , available now on iOS and Android.
Visual assets for the game, including key art and logos, can be found in the online press kit .
ABOUT EAST SIDE GAMES GROUP
East Side Games Group (formerly operating under the name “LEAF Mobile Inc.”) is a leading free-to-play mobile game group, creating engaging games that produce enduring player loyalty. Our studio groups entrepreneurial culture is anchored in creativity, execution, and growth through licensing of our proprietary Game Kit software platform that enables professional game developers to greatly increase the efficiency and effectiveness of game creation in addition to organic growth through a diverse portfolio of original and licensed IP mobile games that include: Archer: Danger Phone, Bud Farm Idle Tycoon, Cheech & Chong Bud Farm , The Goldbergs: Back to the 80s, It’s Always Sunny: The Gang Goes Mobile and Trailer Park Boys Grea$y Money , RuPaul’s Drag Race Superstar and T he Office: Somehow We Manage .
We are headquartered in Vancouver, Canada and our games are available worldwide on the App Store and Google Play. For further information, please visit: www.eastsidegamesgroup.com and join our online communities at LinkedIn , Twitter , Facebook , and Instagram .
Additional information about the Company continues to be available under its legal name, LEAF Mobile Inc., at www.sedar.com .
ABOUT NBC’S THE OFFICE
Produced by Universal Television in association with Deedle-Dee Productions and Reveille Productions, The Office is a groundbreaking mockumentary television series that follows the daily lives of the employees of the Scranton branch of Dunder Mifflin, a fictional paper company. All nine seasons of the Emmy® Award-winning series are available exclusively on Peacock.
Peacock is NBCUniversal’s streaming service. Peacock delivers a world-class slate of exclusive originals, on-demand libraries of hit TV shows, plus critically acclaimed films from the vaults of Universal Pictures, Focus Features, DreamWorks Animation, Illumination and Hollywood’s biggest studios. In addition, Peacock taps into NBCUniversal’s unmatched ability to deliver a broad range of compelling topical content across news, sports, late-night, Spanish-language and reality. NBCUniversal is a subsidiary of Comcast Corporation.
ABOUT UNIVERSAL GAMES AND DIGITAL PLATFORMS
Universal’s Games and Digital Platforms group leverages the vast portfolio of IP and characters from NBCUniversal. The Games and Digital Platforms group is a business unit of Universal Brand Development, which is chartered with globally expanding the company’s intellectual properties, franchises, characters and stories through innovative physical and digital products, content, and consumer experiences. The company’s extensive portfolio includes properties created by Universal Pictures, Illumination, DreamWorks Animation and NBCUniversal Television and Streaming. Universal Brand Development is part of NBCUniversal, a subsidiary of Comcast Corporation. www.universalbranddevelopment.com .
Certain statements in this release are forward-looking statements, which reflect the expectations of management regarding the proposed transactions described herein. Forward-looking statements consist of statements that are not purely historical, including any statements regarding beliefs, plans, expectations or intentions regarding the future. Such statements are subject to risks and uncertainties that may cause actual results, performance or developments to differ materially from those contained in the statements. No assurance can be given that any of the events anticipated by the forward-looking statements will occur or, if they do occur, what benefits the Company will obtain from them. These forward-looking statements reflect management’s current views and are based on certain expectations, estimates and assumptions which may prove to be incorrect. A number of risks and uncertainties could cause our actual results to differ materially from those expressed or implied by the forward-looking statements, including factors beyond the Company’s control. These forward-looking statements are made as of the date of this news release.
SOURCE East Side Games Group
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Company recognized as top gaming supplier in acclaimed global awards program
International Game Technology PLC (“IGT”) (NYSE: IGT) announced today that it recently won the “Casino Supplier of the Year” award at the 2022 Global Gaming Awards London. This marks the second year in a row that the Company received the notable honor.
The annual EMEA-focused awards program, led by Gambling Insider magazine, recognizes the gaming industry’s strongest performers across the previous 12 months. Winners were selected by a panel of 60 gaming industry executives and announced during an awards ceremony on April 11, 2022 .
“Once again, IGT has confirmed its position as the industry’s leading end-to-end casino supplier by winning this distinguished award at the 2022 Global Gaming Awards London, ” said Renato Ascoli , IGT CEO Global Gaming . ” This significant recognition is a reflection of IGT’s dedicated employees worldwide and our commitment to developing and supplying superior products and services to our customers that drive outstanding results .”
“IGT has proven that it continues to lead the industry by providing casinos with exceptional products that create best-in-class user experiences for their customers,” said Julian Perry , Gambling Insider Chief Operating Officer . “It is an honor to recognize IGT’s position as a leading global casino supplier with this highly regarded award for the second year in a row.”
To learn more about the Global Gaming Awards London, click here . For more information, visit IGT.com , follow us on Facebook , LinkedIn , and Twitter , or watch IGT videos on YouTube .
IGT (NYSE: IGT ) is a global leader in gaming. We deliver entertaining and responsible gaming experiences for players across all channels and regulated segments, from Lotteries and Gaming Machines to Sports Betting and Digital. Leveraging a wealth of compelling content, substantial investment in innovation, player insights, operational expertise, and leading-edge technology, our solutions deliver unrivaled gaming experiences that engage players and drive growth. We have a well-established local presence and relationships with governments and regulators in more than 100 countries around the world, and create value by adhering to the highest standards of service, integrity, and responsibility. IGT has approximately 10,500 employees. For more information, please visit www.igt.com .
Phil O’Shaughnessy , Global Communications, toll free in U.S./ Canada +1 (844) IGT-7452; outside U.S./ Canada +1 (401) 392-7452
Francesco Luti , +39 06 5189 9184; for Italian media inquiries
James Hurley , Investor Relations, +1 (401) 392-7190
© 2022 IGT
The trademarks and/or service marks used herein are either trademarks or registered trademarks of IGT, its affiliates or its licensors.
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SOURCE International Game Technology PLC
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Six Nines announced support for the AWS for Games initiative from Amazon Web Services (AWS) to accelerate cloud-native game development and design through their Studio in the Cloud offering running exclusively on AWS.
AWS for Games is an initiative featuring services and solutions from AWS and AWS Partners, built specifically for Games customers. The initiative makes it easier for game developers, publishers, and platforms to select the right tools and partners to build, run, and grow their games. For customers looking to accelerate deployments with solution-specific support, AWS for Games also identifies dedicated AWS Game Tech industry specialists, AWS Services, and leading AWS Partners in each solution area.
In order to accelerate game development in a globally competitive environment, gaming studios are looking to the cloud to support remote workforces, reduce development cycle time, and quickly enable critical production work.
Six Nines’ Studio in the Cloud solution empowers gaming studios using AWS by:
Through automating cloud workstations, running demanding creative applications, storing and collaborating with creative assets, and rendering those assets for final compilation, Six Nines’ Studio in the Cloud solution provides game studios a platform for easily leveraging the power of the cloud.
Studio in the Cloud is a cloud-native solution for gaming studios looking to move all or part of their production to the cloud. It offers an all-in-cloud or hybrid infrastructure that allows developers and creatives alike to work, store, and build without the need for physical servers and machines. Studio in the Cloud centralizes creative assets and lets multiple artists connect to project storage and work on them together. It speeds up production time-to-market by providing remote access to powerful workstations with 4k remote display using all the usual tools immediately when they are needed. Powered by AWS, Studio in the Cloud significantly reduces production costs, simultaneously scales render capacity during peak demand, and prioritizes security compliance for data accessibility.
Studio in the Cloud deploys virtual workstations, storage, and build capability on AWS using Amazon Elastic Compute Cloud (Amazon EC2), a secure and resizable compute capacity for virtually any workload, especially its NVIDIA and AMD GPU-based instances. It also utilizes Amazon Nimble Studio to accelerate content creation in the cloud for its NICE DCV remote display technology and Thinkbox Deadline render farm. You can easily reach out and get the power you need when you need it, in a global AWS region near you.
You can bring on new developer desktops and build capacity immediately as you need it and release it back to the cloud the second you don’t. This lets you onboard new developers and freelancers quickly and easily, control where they’re able to take your content, and accelerate routine tasks like builds and lighting so they’re not standing between you and your ship date.
“We can now reach students anywhere, on almost any device, expanding the talent pool globally,” said Aaron Thibault , Vice President of Strategic Operations at Gearbox Software. “We can engage with students using our custom game design curriculum built with all the same tools used in our professional production. We’re very happy with the results from our partnership with Six Nines and are excited about the potential this remote learning environment has for our future.”
To learn more about Studio in the Cloud, click here .
Visit sixninesit.com to schedule your free Studio in the Cloud consultation and let us help you improve efficiency, stop content leaks, and reduce costs for your game productions.
About Six Nines
Six Nines specializes in helping businesses develop and advance their presence on the public cloud. Founded in 2008, Six Nines has supported and serviced hundreds of customers with cloud workload & application migration, adoption and modernization, development operations (DevOps), high performance computing (HPC), and artificial intelligence & machine learning (AI/ML). Gaming is a specific industry focus at Six Nines where we specialize in Studio in the Cloud implementations. Ultimately, our goal is to help customers cloud responsibly by implementing security best practices, well-architected frameworks, and efficient cost optimizations.
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SOURCE Six Nines
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An immersive experience in the world of the Vikings, exploring an exceptional collection
The celebration of Pointe-à-Callière’s 30 th anniversary continues with VIKINGS Dragons of the Northern Seas opening tomorrow . Exclusively, and for the first time in Québec, the exhibition showcases the National Museum of Denmark ‘s magnificent Viking collection—one of the world’s finest! An exceptionally diverse selection of 650 authentic objects provides a unique and innovative look at the legendary and fascinating culture of the people we call the “Vikings.”
Taking an original approach that weaves together myth and reality, the exhibition offers an in-depth immersion into the real and imaginary world of the Vikings, tracing the history of this legendary people through four great tales: origins , life , travel , and the end of days . Themes through which it addresses the lifestyle, values, and practices of early Scandinavian society; navigation and war; and the mythology and beliefs that played a predominant role in Viking daily life. The exhibition also explores Nordic heritage in today’s popular culture.
Peasants, traders, navigators, and warriors—the Vikings left their mark on the world between 793 and 1066 CE. These skilled navigators sailed the seas and earned a reputation as fearsome warriors. They were also great traders whose influence extended to the borders of Europe . Their art, inspired by nature and myths, produced several objects adorned with intertwined animals—like birds, wolves, snakes, and dragons—, creating patterns that are typical of the Viking era. Unrivalled at gold and silver work, and renowned as exceptional blacksmiths, they left behind many exemplary pieces, demonstrating their tremendous skill. The 650 objects and artefacts on display include jewelry and finery of great quality, as well as everyday tools and weaponry—authentic evidence of Viking artisan know-how. Some fifty of these objects are being presented in North America for the very first time.
“Enhanced with an original design, Pointe-à-Callière’s presentation will certainly be the most exhaustive and spectacular Viking exhibition ever presented in North America . The quality and diversity of the pieces from the National Museum of Denmark , which holds one of the most beautiful Viking collections in the world, paint an eloquent and most complete portrait of this civilization. We are delighted to offer our visitors an experience of this magnitude.” – Anne Élisabeth Thibault, Executive Director of Pointe-à-Callière
Following the scald Thorvald (a Scandinavian poet) on an enthralling path through the exhibition, visitors will learn about the myths that populated the Vikings’ imagination and punctuated their lives, while the objects on display speak of the people who once used them. The four tales are an invitation to travel, transporting visitors from one world to another against a visual and aural backdrop that is both immersive and poetic.
The tale of origins speaks of the profuse Viking cosmogony—nine worlds supported by the tree Yggdrasil . In the centre is Midgard , where humans reign, while the top is where the god Odin presides in his vast palace, Valhalla . With the tale of life , visitors will learn about the Vikings’ daily lives—exploring peoples’ homes, occupations, leisure pursuits, social organization, the economy, and politics. The tale of travel tells of great expeditions, conquests through wars and raids, as well as trade routes and the exploration of territories. The Vikings’ major strength was navigation, which allowed them to sail the seas and even reach the shores of North America . Lastly, the tale of end of days addresses funeral rites, beliefs relating to the beyond, and the end of the Viking era.
Each tale is enhanced in its own strikingly artistic setting, with a deep sense of solemnity running throughout: a Jelling stone here, a reconstruction of a Viking sailing vessel there. All of it set against an enveloping backdrop, punctuated with images from the Ubisoft Montréal game @Assassin’s Creed Valhalla , literally bringing the various tales to life.
“While the tales take your imagination on a journey, allowing it to roam, the immersion in the museum setting supports it, accurately reflecting Viking culture through the colours, sounds, and many objects that were part of Viking daily life. Ubisoft Montréal’s renewed collaboration with Pointe-à-Callière demonstrates how Montréal’s cultural savoir-faire can serve to explore history.” – Maxime Durand , World Design Director, Ubisoft Montréal
All along its impressive historical path, VIKINGS – Dragons of the Northern Seas offers new perspectives on Viking society and presents the most up-to-date scientific knowledge. Through a generous loan from the Canadian Museum of History and The Rooms, Newfoundland and Labrador , the exhibition notably features objects from the L’Anse aux Meadows site in Newfoundland , the first known evidence of a Viking presence on the continent, recently dated to the year 1021.
Forming a bridge between the past and the present, a tactile screen at the end of the exhibition examines Scandinavian cultural heritage in Canada , inviting visitors to meet Montréal communities with origins in Norway , Denmark , Sweden , and Finland , and to explore the festivals and events that carry on their traditions.
This exhibition is produced by Pointe-à-Callière, Montréal’s Archaeology and History Complex, through a partnership with the National Museum of Denmark and MuseumsPartner in Austria .
VIKINGS – Dragons of the Northern Seas is presented by Desjardins, in collaboration with Ubisoft Montréal and through a partnership with Tourisme Montréal, Hôtel Uville, and La Presse. The Museum sincerely thanks its lenders, sponsors, and partners.
Book: VIKINGS – Dragons des mers du Nord
“The Vikings, their very name fires the imagination. From the 8 th century on, they sailed the seas, carried out devastating raids, and set out to conquer great cities, playing a key role in European history. But who were they?”
This beautifully illustrated book-magazine further extends your immersion into the fascinating world of the Vikings through the writing of experts on the subject, including historian Marc Carrier ; Peter Pentz , curator at the National Museum of Denmark ; and Birgitta Wallace , an archaeologist specializing in the study of the L’Anse aux Meadows site.
Published by Beaux-Arts & cie. 68 pages. Price: $ 18 + taxes.
May 17, 2022 will mark the 30 th anniversary of Pointe-à-Callière… as well as the 380 th anniversary of Montréal. Exhibitions, activities, events, lectures, a digital rally, a podcast, and a quiz are all part of the rich and diverse program celebrating this double anniversary. Plenty of opportunities to come visit or return to the birthplace of Montréal! And to add to the celebration of this 30 th anniversary, individual memberships will be available at the single price of $30 throughout 2022!
See the program
Inaugurated in 1992 as part of the city’s 350 th anniversary, Pointe-à-Callière is today the largest history museum in Montréal. Rising above a concentrated number of historic and archaeological sites of national significance—including the birthplace of Montréal—, the Museum has a mission to preserve its collections and further knowledge, while showcasing and fostering an appreciation for Montréal’s archaeological and historical heritage. This mission is carried out through various activities focused on conservation, research, presentation, education, and inclusion, along with community initiatives benefiting both Montrealers and visitors to the city.
Pointe-à-Callière, proud partner of the City of Montréal.
More information at pacmusee.qc.ca
For images/visuals, please contact us.
SOURCE Pointe-à-Callière, Montreal Museum of Archaelogy and History
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5WPR’s Consumer Culture Report Dives into the Convergence of Gaming and Shopping
5WPR one of the largest independently-owned PR firms in the U.S., has released their Consumer Culture Report revealing over half of men surveyed enjoy seeing their favorite brands on gaming platforms, and close to 30% have made digital purchases to own products from these brands virtually.
Beyond the screen, 43% of men who use any gaming platform have been influenced to make offline purchases by these brand integrations. According to a 2021 survey by Statista, men accounted for 55% of all video gamers in the United States .
“Smart brands will go wherever consumers are spending time, but the key to securing transactions is finding authentic integrations within these games,” said 5WPR CEO, Dara A. Busch . “Right now, many of these integrations might entice men more than women gamers because they’re being targeted. A brand that traditionally has a larger female consumer base might not be thinking about offering branded products in a game like Fortnite just yet, but that discrepancy is becoming smaller each day, and soon we can expect to see more traditionally feminine brands entering the gaming market.”
At the time of the survey, only 14% of female gaming respondents had made purchases from their favorite brands virtually. However, 29% of female gamers had been influenced to make purchases by these brand integrations offline, suggesting females still value physical products more than virtual ones, possibly because they still spend most of their time and money in reality.
“As the boundaries between reality and digital are increasingly blurred, we can expect to see consumers spend more time and money in these virtual worlds, regardless of age and gender. With the introduction of more advanced virtual reality and the Metaverse, soon it won’t be enough to own the physical product, you’ll be buying it for your virtual avatar too,” adds Busch. “My advice to brands who have not yet considered gaming integrations is to begin building your virtual presence – it will only continue to grow as a strong sales and marketing channel.”
As a leading consumer PR firm, and an award-winning digital agency , 5WPR is committed to being a trailblazer in the industry, providing clients with the most up-to-date consumer insights. The information gathered from the survey guides strategy, planning and execution of client campaigns.
The research was conducted by Censuswide, with 2,002 respondents aged 16+ across the USA between 11.18.21 and 11.22.21 . The survey was conducted from a nationally representative of American adults. Censuswide abide by and employ members of the Market Research Society which is based on the ESOMAR principles.
5W Public Relations is a full-service PR agency in NYC known for cutting-edge programs that engage with businesses, issues and ideas. With more than 250 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit), B2B (Corporate Communications and Reputation Management), Public Affairs, Crisis Communications and Digital Marketing (Social Media, Influencer, Paid Media, SEO). 5W was awarded 2020 PR Agency of The Year and brings leading businesses a resourceful, bold and results-driven approach to communication.
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SOURCE 5W Public Relations
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Esports Creates Thousands of STEM Jobs in a Variety of Fields
Calling esports a “job machine,” Gerald Solomon founder and executive director of the North America Scholastic Esports Federation (NASEF) says on the new episode of the Let’s Talk STEM with Dr. Calvin Mackie podcast that electronic sports gaming platforms are preparing young people with the skills they need for the workforce of tomorrow.
“It’s a multibillion-dollar industry and there are all facets within it,” Solomon says, adding that he frequently tells parents about the opportunities for jobs in science, technology, engineering and math (STEM) throughout the esports / gaming industry.
“You may watch kids playing on a computer, but who built the game,” Solomon asks. “Who coded it? Who set up the event? Who created the networking? Who’s doing the coaching? Who did the data analytics and used mathematics statistics to determine how to play better? Who’s doing the streaming and shout casting, which is the play-by-play announcement? Who created the art? Who did the logos? Who did the marketing? Who did the business development on it? Who created the IT infrastructure? That’s all STEM. And that’s the future.”
Exactly, how big is esports?
Solomon says an event at the Barclays Center in Brooklyn sold out 19,000 seats in three hours, but that’s isn’t even the real story.
“The real statistic is more people watched kids play computers against other kids on the digital platform called Twitch than the total number of people that watched the Super Bowl, watched the NBA championships and watched the Major League Baseball Championship combined,” he says. “Imagine what it’s like when you have an audience of hundreds of millions of people who just sit there and watch kids play on computers. That tells you the impact of esports gaming.”
A vivid example of esports and STEM learning: NASEF just launched a project that creates a “Farmcraft” world in the popular game Minecraft. “We’re teaching kids around the world about agriculture biotechnology. We’re teaching them about climate change, all of the sustainable developmental goals and issues that we in the world have to face. And they’re doing it all through the play. They work as a team… They’re learning entrepreneurship, they’re learning innovation, they’re doing it through experience. ”
Further, Solomon says esports allows children from different backgrounds to play games and compete without any hang-ups over identities.
“You put them together in these clubs and they find their purpose and their sense because they’re with like-minded people,” he exclaims. “And you know, the interesting thing about esports and online gaming is (no one knows) if you’re male or female, if you’re Black or White or Brown. (We) don’t know what your gender preference is. (We) don’t even know what country you’re in. You come in with these avatars and you represent yourself through this lens and you begin to develop relationships and friends.”
Dr. Mackie agrees, saying, “Not only do you connect, play and learn, but the kids are getting transferable skills that can transfer to other jobs. There is a litany of different career paths that could come out of esports and gaming. And I think it’s very important for parents to hear that because they can understand that these kids can take this habit that they have, or this hobby, and leap frog into something else.”
Dr. Mackie thanked Solomon for years ago founding the STEM Ecosystem approach and making his STEM NOLA program a part of it. Dr. Mackie is building a STEM innovation hub in New Orleans and it will include a giant esports arena. “So, kids can come after school or on Saturdays to practice and compete,” he says, noting that he looks forward to helping kids from Black and Brown communities experience esports, and learn the technology and skills for tomorrow’s jobs.
Enjoy the entire enlightening conversation by clicking HERE .
(For interviews with Dr. Mackie, please contact Michael Frisby at 202-625-4328 or email@example.com )
Michael K. Frisby
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SOURCE STEM Global Action
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Introduces Expanded Picture Quality Enhancements and Customizations to Further Elevate the Immersive Visual Experience
Pixelworks, Inc . (NASDAQ: PXLW), a leading provider of innovative video and display processing solutions, today announced that the latest iQOO Neo6 smartphone incorporates Pixelworks X5 Plus visual processor, providing users with a high definition and ultra-smooth gaming experience, while also enabling advanced picture quality enhancement options for diverse content applications to deliver always-optimized visual enjoyment.
The iQOO Neo6 smartphone features a 6.62-inch AMOLED flat screen with a resolution of 2400 x 1080 pixels and supports refresh rates of up to 120 Hz. The iQOO Neo6 smartphone is built on the advanced Qualcomm® Snapdragon™ 8 Gen 1 mobile platform and powered by Pixelworks’ innovative visual processing technology, which adds leading display capabilities that emphasize and further elevate the immersive visual experience for mobile gaming.
Through the collaborative efforts of iQOO and Pixelworks, the iQOO Neo6 features a new Game Appearance Reproduction mode to restore the original artistic intent of visualized game content. The iQOO Neo6 also incorporates a number of advanced gaming filters to enhance visual display effects, including dedicated filters for specific games as well as customized filters that independently adjust the display contrast, saturation, hue and brightness. Additional general display filters can be utilized across all games, such as Vivid, Highlight, Soft, Old Retro, Snow Blindness Prevention and Low Light Enhancement modes. For example, Low Light Enhancement mode can help gamers find previously hidden adversaries lurking in the dark more quickly, and an innovative Snow Blindness Prevention mode that reduces the glare caused by strong light to improve the visibility of content details. Collectively, these extensive filter options empower iQOO Neo6 users with the ability to choose and create the most immersive game atmosphere and outperform their gaming opponents.
The iQOO Neo6 is equipped with Pixelworks’ visual processor to achieve significantly improved visual performance through the following supported display attributes:
“iQOO is striving to deliver premium smartphones for mobile gaming that feature excellent performance, outstanding appearance and comfortable control,” said Yaojing Yang, Director of Gaming Experience Planning Center, iQOO. “The iQOO Neo6 smartphone has been greatly improved in both core configuration and user experience. In terms of display performance, we are glad to continue the in-depth cooperation with Pixelworks by boosting low frame rate games to high frame rate, and also giving users the option to further optimize the gaming appearance according to their taste, all without the burden of worrying about power consumption. Our continuous improvement aims to raise the mobile gaming experience to a new level, making it possible for users to enjoy the excitement of desktop games on their smartphone.”
“It’s a great honor to witness the launch of iQOO Neo6 smartphone in conjunction with iQOO’s third anniversary!” said Leo Shen , Sr. VP, GM of Mobile BU, Pixelworks. “Just like its brand name, which means i Quest On and On , iQOO’s adherence to the persistent pursuit of performance, exploration of innovation and strong focus on user experience led the brand to become a pioneer of smartphones for mobile gaming. We believe that with the incorporation of Pixelworks’ visual processing technology, the iQOO Neo6 will again demonstrate innovative visual quality for mobile gaming and expand its consumer base with enriched visual enjoyment.”
vivo is a technology company that creates great products based on a design-driven value, with smart devices and intelligent services as its core. The company aims to build a bridge between humans and the digital world. Through unique creativity, vivo provides users with an increasingly convenient mobile and digital life. Following the company’s core values, which include Benfen*, design-driven value, user-orientation, continuous learning and team spirit, vivo has implemented a sustainable development strategy with the vision of developing into a healthier, more sustainable world-class corporation.
While bringing together and developing the best local talents to deliver excellence, vivo is supported by a wide range of R&D centers in cities including Shenzhen , Dongguan , Nanjing , Beijing , Hangzhou , Shanghai , Xi’an , focusing on the development of state-of-the-art consumer technologies, including 5G, artificial intelligence, industrial design, photography and other up-and-coming technologies. vivo has also set-up smart manufacturing networks (including brand-authorized manufacturing centers). As of now, vivo has an annual production capacity of nearly 200 million smartphones, with its sales network across more than 60 countries and regions, and is loved by more than 400 million users worldwide.
*”Benfen” is a term describing the attitude on doing the right things and doing things right – which is the ideal description of vivo’s mission to create value for society.
Stay informed of latest vivo news at https://www.vivo.com/en/about-vivo/news
Pixelworks provides industry-leading content creation, video delivery and display processing solutions and technology that enable highly authentic viewing experiences with superior visual quality, across all screens – from cinema to smartphone and beyond. The Company has more than 20 years of history delivering image processing innovation to leading providers of consumer electronics, professional displays and video streaming services.
For more information, please visit the company’s web site at www.pixelworks.com .
Note: Pixelworks, MotionEngine and the Pixelworks logo are registered trademarks of Pixelworks, Inc. Qualcomm and Snapdragon are trademarks of Qualcomm Incorporated, registered in the United States and other countries. Qualcomm Snapdragon is a product of Qualcomm Technologies, Inc. and/or its subsidiaries. All other trademarks are the property of their respective owners.
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SOURCE Pixelworks, Inc.
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