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Updated: May 17, 2022 @ 6:59 pm

Vistar Media, the leading global provider of software for programmatic digital out-of-home (DOOH), and GSTV, the national video network engaging and entertaining targeted audiences at scale across tens of thousands of fuel retailers, have formed a strategic partnership for Vistar to power GSTV’s network of digital displays with ad serving software.
For the past four years, GSTV has seen massive success participating in Vistar’s programmatic marketplace through the Vistar supply-side platform (SSP). Building on that trusted partnership, support and its rapid network growth, GSTV has now transitioned its ad serving system onto Vistar’s technology. Vistar’s ad server enables GSTV to ensure reliable content and ad delivery across more than 28,000 locations nationwide.
Partnering with Vistar to streamline its business operations technology enables GSTV to focus on its core expertise of creating and delivering compelling media experiences across its network. Vistar’s software takes on the complexities of scheduling, managing and reporting on ads, while also enabling automation for GSTV’s content requirements.
“We are focused on growing our cutting-edge network along with developing meaningful media experiences that drives action and creates lasting brand impressions. To optimize the flexibility that buyers require at our scale, we knew that we needed to adopt a future-facing ad-serving solution,” said Winston Benedict, Chief Technology Officer, GSTV. “Vistar is a proven partner that combines enterprise-grade engineering with nimble innovation to meet the needs of our growing network. This partnership sets our network up for success today and in the future and ultimately to best serve our client partners.”
Working hand in hand, the Vistar and GSTV engineering teams have created a scalable solution to maintain the high-quality media experience across GSTV’s tens of thousands of locations. In the past year alone, GSTV’s programmatic business has more than doubled YOY. With the upgrade, the new Vistar ad-server unlocks additional unsold GSTV supply for programmatic monetization for the first time to meet growing demand.
“GSTV offers advertisers the ability to reach a highly engaged audience while at the pump, and we’re thrilled they have selected us as their partner to set their network up for optimal success,” said Eric Lamb, SVP, Supply at Vistar Media. “By implementing our ad serving solution, GSTV can now seamlessly manage their inventory and deliver content and advertising across a stable network.”
Vistar’s ad serving and network management technology is available to enterprise and startup networks globally. For more information about Vistar, please direct inquiries to info@vistarmedia.com. To learn more about programmatic advertising on GSTV, please visit gstv.com/programmatic.
About Vistar Media
Vistar Media is the leading global provider of programmatic technology for out-of-home, bringing enterprise-grade software that was purpose-built for the unique requirements of digital signage. Vistar provides a global demand-side platform (DSP) for buyers to activate data-driven programmatic campaigns and a supply-side platform (SSP) to connect signage operators to digital revenue. Vistar also powers some of the world’s most advanced signage networks with device & content management software (Cortex) and ad serving technology. Vistar was founded in 2012 and is headquartered in New York, NY. For more information, visit www.vistarmedia.com.
About GSTV
GSTV is a data-driven, national video network entertaining targeted audiences at scale across tens of thousands of fuel retailers. Reaching one in three American adults monthly, GSTV engages viewers with full sight, sound and motion video at an essential waypoint of their consumer journey, and GSTV is the only consolidated and scaled digital media platform in the convenience and fuel channel. Analysis of billions of consumer purchases demonstrates that GSTV viewers spend significantly more across retailers, services, consumer goods and other sectors following a fuel transaction. While offering consumers entertaining and informative content, GSTV drives immediate action and creates lasting brand impressions, delivering measurable results for the world’s largest advertisers. Visit www.gstv.com for more information and follow us on Facebook, Instagram, LinkedIn and Twitter.
View source version on businesswire.com:https://www.businesswire.com/news/home/20220517005981/en/
Leslie Lee
VP, Marketing, Vistar Media
llee@vistarmedia.comNoelle Dong
Sr. Director, Communications, GSTV
SOURCE: Vistar Media
Copyright Business Wire 2022.
PUB: 05/17/2022 11:01 AM/DISC: 05/17/2022 11:02 AM
Copyright Business Wire 2022.
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