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As Instagram becomes more complex, the different types of accounts are more important than ever for influencers and brands looking to get the most out of their Instagram marketing strategy. When researching Instagram Creator vs. Business Accounts, we found several benefits of having a business account as an influencer. But what is the difference between Instagram Business and Creator accounts? The results may surprise you! Business and Creator accounts share many similarities, but each caters to a slightly different user.
Creator accounts work well for personal brands and influencers, while business accounts are for brands and influencers who already have their monetization strategy built in. A personal account is pretty self-explanatory, so we won’t go into too much detail here. A personal account is perfect for the average Instagram user, but it doesn’t have the bells and whistles of business or creator accounts.
Instagram business accounts are for brands and other businesses, so these accounts are designed with features that help businesses. With business accounts, you can add additional call-to-action buttons so visitors can make an appointment, contact customer service, or even make reservations.
Since Instagram differentiates between creators and businesses, and treats them as different entities, it makes sense that the two accounts offer very different profile categories for you to tag your profile.
Creator account holders can choose titles such as Chef, Gamer, Author, or Dancer. While commercial accounts offer options such as advertising agency, hotel complex, bakery and shoe store. Both accounts also give you the option to hide this information if you wish.
Scheduling content through third-party scheduling tools like Hootsuite is the perfect way to stay organized, share content regularly, and another way to track your insights and analytics.
Unfortunately, the Instagram API does not currently support auto-posting scheduled content from creator accounts via a third-party app. You do, however, have access to Instagram’s Creator Studio tool, which allows you to do the same things you would with a third-party app.
Both accounts give users the option to add their best email address and phone number so that interested employees or customers can contact you. The only difference is that business account holders have an additional option to add their location, such as: B. their headquarters, the location of their coffee shop, or their business address. Both accounts allow you to hide this information if you prefer to be contacted via DM.
The final difference is the call-to-action buttons, located on your profile below your bio and above your story highlights. These CTA buttons connect your customers to other online services you offer without leaving the app.
A business account can add CTAs for customers to order, book now, or reserve food. Whereas a creator account only has the option to add the book now or reserve buttons. Again, you have the option to hide these buttons if you wish.

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