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Apr 21, 2022, 09:30 ET
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Analysis of More Than 50,000 Creators Reveals Insights on Most Popular Categories, Effective Approaches to Marketing, and Monetization Strategies
IRVINE, Calif., April 21, 2022 /PRNewswire/ — Kajabi, the leading platform for knowledge entrepreneurs and creators to build, market, and sell their content, products, and services, today unveiled its inaugural State of the Creator Economy Report. The in-depth study reveals key trends and insights on the rapidly growing creator economy, including quantitative and qualitative data gathered from industry sources and the more than 50,000 creators running businesses on the Kajabi platform. The report, which will be updated throughout the year, includes insights on the impact of the COVID-19 pandemic on the creator economy, key monetization trends, and the most popular and successful marketing tactics.
"The knowledge economy is maturing at an incredible pace and now includes millions of independent creators who have built entire new businesses and impressive levels of income by satisfying people’s desire to improve their personal and professional skills and enrich their lives," said Ahad Khan, Kajabi CEO. "Kajabi’s State of the Creator Economy Report is a unique inside look at what is driving the growth in this exploding industry, and it provides creators with valuable information on how to achieve even greater success by delivering the content and experiences that people want the most."
The last two years have seen significant growth in the creator economy, as the Great Resignation led to millions of people looking for new ways to earn a living and for ways to own, control, and monetize their experiences and knowledge. At the same time, it accelerated the consumption of online content, creating a perfect storm for the creator economy to explode – CB Insights estimates there are now more than 50 million people participating in it.
To conduct the State of the Creator Economy report, Kajabi analyzed aggregate data from over 50,000 active creators on the Kajabi platform and surveyed a significant sample of these users. Key findings in the study include:
To download the complete State of the Creator Economy report, please go here.
Founded in Irvine, California, in 2010, Kajabi is the leading platform for creators and entrepreneurs to create, grow, and manage their content and services. Kajabi has a clear purpose of making knowledge worth more, offering the best way to turn knowledge into income.
With Kajabi’s easy-to-use product features, customers have a single ecosystem to sell and manage knowledge-based products such as online courses, live coaching, podcasts, membership sites, and communities. Unlike other platforms and marketplaces that can take up to 50% of your income, Kajabi never takes a cut of customer sales.
Tens of thousands of entrepreneurs and creators rely on Kajabi to build and manage their online businesses, and the company has helped these entrepreneurs generate over $3.5 billion in sales from over 60 million customers to date.
Learn more at Kajabi.com and follow @Kajabi on Facebook, Instagram, LinkedIn, and Twitter.
SOURCE Kajabi, LLC
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