The usage of mobile devices and internet accessibility have both grown tremendously in this century, more than it was anticipated. Interestingly the number of desktop users was much higher than those with mobile devices in the last decade.
The ad tech industry has not been left behind. In fact, this growth is definitely good news for players in this industry. App developers and owners turn to mobile ad mediation tools to help them optimize their ad revenues and performance.
There are many mobile ad mediation platforms to choose from. However, they are different in terms of performance across various countries, ad formats, and several other factors. That means you just can’t rely on a single platform if you want to maximize your revenue. At the same time, integrating into your app, many ad networks can become increasingly hard to manage effectively. You may also not get maximum ad revenue from them.
The solution? Mobile ad mediation tools are important at this stage because they give you access to various ad networks and enable you to manage them from one SDK. Additionally, they help you maximize your ad revenue and increase eCPMs.
The following list of top 70 mobile ad mediation platforms for Apple Store and Android apps can help you get started. At the end of this article, you will find a list of FAQs that offers additional information and tips to help you choose the ideal ad mediation platform for your app.
Top Mobile Ad Mediation Tools
AdCash: The all-in-one platform is connected to high-quality supply sources. Users can easily manage their online campaigns and achieve maximum returns using AdCash. Further, the platform has offered its users complete control and flexibility for more than 10 years it has been around.
AdColony: App publishers and developers use this leading platform to monetize their applications. AdColony is the home to top mobile publishers and has grown to become their most preferred platform globally. The mobile ad mediation tool supports multiple applications, ad formats, and cross-platform monetization. As a result, publishers can offer their users a high-quality ad experience through the platform’s trademarked Aurora Playables and Aurora HD Videos.
AdGate Media: The platform helps developers earn from their creation through non-intrusive ads such as offer walls and rewarded video ads. AdGate Media’s goal is to boost developers’ revenue and provide a positive or rewarding experience. In view of that, the platform has an easy integration process and offers advanced inventory optimization. It also supports video ads, native ads, offer wall, and content lock.
AdMob: Mediation beginners can benefit from the ad network by using this Google mobile ad mediation platform. AdMob offers powerful solutions because it integrates with 24 ad networks making it one of the strongest in the ad mediation space. Further, the ad mediation tool is the perfect solution for beginners because of its ease of setup and the accessibility of many demand sources.
AdMost Mediation Router (AMR): Ex-publishers built this mobile ad mediation tool, but it doesn’t have its own ad network. However, the platform integrates with 40+ ad networks, such as top networks. Using a dynamic waterfall model, AdMost mediates between them and automatically prioritizes the top paying networks. It also offers a powerful analytics feature that uses the ad networks’ analytics tool to provide user-level data.
AdScend Media: The mobile ad networks allow developers to monetize their apps using rewarded videos, mobile videos, offer walls, content locking, and much more. AdScend Media offers a fast rewarded video SDK using their in-house inventory as well as over 2,000 incentivized offers which are vital for direct linking. The platform targets the US, the UK, Canada, Netherlands, Germany, and France markets.
Ad Recover: This is a near-perfect platform for monetization. The tool strives to create a balance between the advertisers’ goal to reach the right target users and the publisher’s goal to provide a non-intrusive, seamless user experience.
AdTapsy: The mobile ad mediation helps publishers to generate higher revenue by sending ad requests to different ad networks to ensure better results. Actually, the autopilot mediation performs all the tasks on your behalf. The optimal ad networks are picked for each app and country using the waterfall model. Additionally, you can refine and adjust various aspects of this mobile ad mediation platform to fit your needs and goals. AdTaspy promises up to 100% fill rate, supports 7 ad networks, and allows only static interstitial and video ad formats. The good news with this platform is that you can see daily reports and get your app’s performance in real-time. You can also track key performance metrics like fill rate, cost per mile, and impressions.
AdTiming: This platform aims to offer its users intelligent mobile marketing solutions. Its strength is in technical services, mobile marketing, and big data solutions. AdTiming offers banners and native ad formats but not rewarded videos in key markets like the US, Europe, Middle East, Japan, and India. Programmatic and real-time bidding are the trading models that the platform utilizes.
Aerserv: The mobile ad mediation platform offers publishers a unified auction. In other words, the bidding process happens simultaneously, leading to more competition and higher bids. Further, the platform has an auto pilot feature that automates optimization, thus making publishers’ life much easier. It also offers key metrics such as KPIs in real-time, as well as very responsive and helpful customer service.
Airpush: The mobile ad network is popular because of its rich portfolio and large clientele in the Android segment. The platform is an in-demand, high-paying mobile ad network because of its extensive list of advertisers. Airpush generates a high eCPM because it offers rich media advertisements.
Alphagravel: The platform ensures mobile app developers earn maximum revenue from their creations or apps. Alphagravel provides a predictive analytic tool that guarantees true price transparency through inventory allocation to the highest bidders. This happens in real-time and at all times. Real-time machine learning, big data, and predictive analytics algorithms determine the mobile inventory’s actual price as well as generate the highest paying ad content.
Amazon Mobile Ads Network: The platform enables publishers to grow their revenue by harnessing the power of unique Amazon demand and low fees. In September 2021, Amazon deprecated the platform ad rerouted publishers to the Amazon Publishers Service platform. This APS platform has different ad network features, offers extensive support, and a transparent ad marketplace that simplifies header bidding. Further, the marketplace provides reduced tech tax, auction-level reporting, and a huge demand footprint from buyers spread across the globe.
AppBrain: The mobile ad network offers an exceptional pay-per-install app promotion service designed specifically for the Android market. AppBrain aims to give developers an easy and fast-to-implement solution to help them expand their business and reach. Its cost-per-install model charges them actual installs but not impressions or clicks. It also offers them a reporting interface to help track the number of installs and spending in real-time.
App Booster: The platform was the first mobile-first user acquisition tool designed for app developers and publishers. App Booster focuses more on user engagement. Its smart bidding algorithms and in-house ad serving enable its users to quickly set up and optimize their campaigns. The platform supports banners and interstitial ad formats as well as focuses on key markets like the UK, Europe, Brazil, Japan, India, Singapore, and Malaysia.
Apple Search Ads: Apple launched its own ad platform to enable developers to promote their apps and pay only for downloads. Apple Search Ads ranks the app you’re advertising with at the top of the search results in order to boost your downloads. Further, the platform allows you to define distinct goals, set a budget, and choose the target audience and keywords. The downside of this platform is that it’s only available in a few countries.
Applovin Max: The mobile ad mediation tool was created when Applovin (a mobile technology firm) acquired MoPub (an ad mediation platform) and integrated it into its own platform. Applovin Max offers developers an opportunity to supercharge their growth and improve user experience through high-quality ads. As a result, the platform safeguards your brand quality and simplifies the entire process of capturing multiple ad networks. In fact, publishers using Applovin Max earn more revenue because of its global demand, superior user experience, and extremely powerful analytics and tools.
AppMediation: The platform brings together premium ad networks in order to increase competition for the ad inventory. Further, the platform’s mediation optimization works on behalf of the publishers by selecting the best ad networks based on ad format and geographical location. AppMediation supports ad formats like interstitial, banner, video, and rewarded video, as well as many leading ad networks. This improves performance and revenue.
Appnext: The platform provides ad solutions that connect users to apps and services they need. It also has a strong community of developers that guides new advertisers and helps them launch better ad campaigns. Appnext supports ad formats like action ads, rewarded videos, native ads, interstitial ads, and notifications.
Appodeal: The mobile ad mediation tool is both powerful and feature-rich. For instance, it offers a customizable hybrid in-app bidding technology to give top priority to the preferred ad networks. The platform has 70+ ad networks and offers A/B testing for product updates, ad placements, audience, etc. These features enable you to optimize your setup, while its powerful reporting allows you to understand your app performance.
Appy Jump: The mobile advertising network is both popular and effective for in-app advertising. This is an excellent way to generate money from your app. This top-tier mobile performance network is known for providing top-quality traffic in huge volume. Appy Jump offers higher conversion rates and maximum returns for your app.
Appreciate: The revolutionary mobile bidding platform was designed for an in-app mobile campaign. As a result, media buyers are able to efficiently run, target, and optimize in-app mobile campaigns in an RTB environment. Appreciate supports video, rewarded video, native, interstitial, and banner ads. Also, the platform provides custom targeting and tracking because it works on the CPM model.
Avazu: Avazu aims to connect ad buyers with publishers across the globe. The platform wants publishers to generate the highest possible revenue from their campaigns, so it charges them per conversion. Campaigns on this platform are connected to actions like app purchase, download, etc. Further, the platform supports ad formats like text, banners, and interstitial ads. Advertisers also target the audience on the basis of the operating system, carrier, and device.
Bing Mobile Advertising: Advertisers and publishers looking for new-age and conventional ways of online advertising will appreciate working with Bing Mobile Advertising. The platform offers these users high-quality traffic because its ads reach several mobile operating systems, thousands of models, and dozens of OEMs. Further, the platform lets advertisers target industry-specific customers, create powerful mobile ads and give them access to Bing Ad Analytics, enabling them to improve their mobile ad strategy.
BuzzCity: The mobile ad network is well-known because of its competency. Both agencies and app owners use this platform to promote their products and services due to its broad global mobile advertising network and unique features, including its promising fill rate and fabulous integration system.
Chartboost: Cross-promotion of new apps in existing and successful ones is a powerful solution that increases profits and downloads. Chartboost has a high number of mobile game developers using it because it leads to cross-promotion and a large number of popular mobile-only ad platforms targeting the gaming apps. The platform offers interstitial and video ads. Developers that use Chartboost keeps 90% – 100% of the revenues. However, they pay 10% per transaction the platform handles on their behalf.
Chocolate Platform: The mobile ad mediation platform helps publishers monetize their apps with video ads. Chocolate platform supports pre-roll video, native video, full-screen interstitial, and rewarded video formats instead of using the traditional waterfall system. Further, the platform uses a universal auction model to maximize your revenue. A single SDK integration can be used to add ad networks while the platform handles all SDK updates.
ConsoliAds: This is a new entrant to the ad mediation market. The platform focuses on mobile games, integrates with 14 ad networks, and automatically mediates between them to select the highest paying network. It supports cross-promotion so that app developers can promote their app within their other apps for free. The app’s powerful analytics feature enables you to monitor and understand your ad placement performance in order to improve or optimize it.
Epom Apps: This is a dedicated mobile ad mediation tool without its own network, thus unbiased ad placements. Epom Apps integrates with 18+ ad networks and mediates between them using a dynamic waterfall model. This automatically prioritizes the highest paying networks as well as cooperates with local and direct advertisers to enhance waterfall competition and reach as high as 98% fill rates.
Facebook Ads (+Instagram Ads): Facebook and Instagram are the most powerful and popular platforms in the social media space. Both networks allow advertisers to run their ad campaigns and target the right audience based on age, gender, location, education, career, relationship status, likes, and interests. Further, the two platforms showcase these ads in a friendly and catchy manner. Further, the ads work equally well regardless of the user’s device and internet connectivity speed.
Flurry: Yahoo acquired the platform in 2014. It has a unique and extensive analytic feature that enables developers to monitor their inventory of applications spread across various application stores and platforms. The platform allows you to categorize the analytics in terms of paid users, free users, etc.
Flymob: The ad mediation technology platform is known to help publishers and advertisers maximize their performance and profits. Flymob offers expertise in multiple areas in the mobile marketing space to help developers meet their goals. Further, the platform offers advanced targeting options and has an in-house optimization and design team. It also has an in-app, mobile web, and desktop inventory across the world.
Fyber: The mobile ad mediation tool focuses on games and video ads. It supports the top 12 ad networks, including the top video ad networks making it an ideal platform for game developers. Its FairBid technology guarantees an unbiased bidding process among the participating DSPs. You can also opt for the waterfall model.
Heyzap: The platform offers video network coverage and is mostly implemented through SDK adapters on the client-side. Heyzap supports interstitial and banner ad formats. Its monetization technique comprises ad placement on its ad network, which is obtained by placing its inventory for RTB. Additionally, demand from Fyber is a default setting in the waterfall, offers a graphical reporting interface, and showcases great visualization of the waterfall configuration, fill rates, and eCPM history. But it’s impossible to see data on unique users, thus making it a challenge to analyze ad frequency, segments, and opt-ins because the platform doesn’t have some key metrics.
InMobi: The platform uses appographic targeting to connect to new users. This technology has a higher chance of linking users to the apps and media they are likely to consume. InMobi doesn’t use traditional metrics like geography or demography to target users; instead, it uses their current and previous applications. It also offers ad mediation and in-app monetization and helps publishers with audience bidding. The platform supports native and video ad formats.
IronSource: This is the oldest, feature-rich and powerful mobile ad mediation tool on the scene. IronSource integrates with 14 top ad networks, and you can customize your preferred networks because it features a hybrid between the waterfall model and real-time in-app bidding. Further, the platform has powerful reporting features that enable you to monitor your ad performance. You can use the A/B testing feature to optimize your monetization strategy based on its outcome.
Leadbolt: The platform offers unique features, including App Wall and much more. App publishers can integrate Leadbolt advertising without using any SDK or writing a single line of code. Its analytical capabilities enable the app developers to measure users’ engagement to help them optimize the balance between the displayed ads and the app itself. Further, the platform allows publishers to test out various ad formats such as interstitial and video ads to discover the one that performs well in different placements and situations.
Liftoff: The platform is popular among app publishers because it offers CPI campaign optimization. This is achieved by tracking post-install events for apps. It also provides retargeting features that bring back users who have exited your app. Through the lookalike feature, Liftoff showcases apps to users with similar characteristics as those already using it.
LoopMe: This is one of the largest mobile video DSP and ad network platforms. It supports banner, interstitial, native, and full-screen video ad formats. LoopMe is a high-quality monetization platform compatible with other SDKs, offers developers a robust experience, and enables them to target the right audience with their app.
MediaFem: The ad network uses programmatic platforms to connect advertisers to content websites and receive a fee depending on the software’s on-site income. Publishers get 70% of the amount the platform collects in exchange for showing adverts on the site. The amount remains the same regardless of where the publisher is located.
Media.Net: The platform offers a comprehensive portfolio of advertising technology across display, search, mobile, local, native, video, and products. The display-to-search (D2S) ad format originated with Media.net. It’s a highly sophisticated way of monetizing display placements through user search intent identification and the display of key search keywords. This contributes to the display of search ads that advertisers bring to the cost-per-click (CPC) pricing model.
Millennial Media: The mobile ad mediation platform offers video, full-screen interstitial, and image-based formats. Although Millennial Media is considered a bit intrusive to the end-users, it provides developers with high revenue possibilities despite these risks. Further, this mobile-first programmatic ad platform can be integrated into apps.
Mintegral: The AI-driven and programmatic interactive ad platform offers monetizing and mobile user acquisition solutions to developers and brands to enable them to accomplish their marketing goals. Mintegral delivers comprehensive mobile marketing and analytics services as well as full-stack products. It also supports interstitial videos, native video, and playable ads but not rewarded video format.
MobAir: The mobile ad technology platform offers a complete service package for mobile user acquisition. The tool Appstellar helps discover quality users, track user journeys, and analyze. MobAir supports rewarded video, video, native and interstitial ads.
MobFox: This is a leading, result-oriented mobile ad platform for advertisers, app developers, and app publishers. The platform enables them to monetize mobile traffic on various mediums. When used properly, MobFox can effectively open up a huge world of advertising for mobile apps.
MoBrain: It’s the best platform for users interested in CPI. Its proprietary algorithm analyzes large data sets to isolate any suspicious patterns in activity to prevent them from hurting your ad campaigns. MoBrain supports formats like video, native, content, banners, and interstitial ads.
Mobusi: The mobile and networking company is popular because of its marketing and user acquisition services, especially performance advertising. Mobusi supports various ad formats and platforms and allows advertisers to target audiences based on the carrier, country, browser type, device, connection, and operating system.
Mobvista: This mobile content distribution platform has carved its name in the game publishing and mobile advertising space. The platform has a global mobile ad network that is able to integrate ad spots from websites and apps. Collectively the network brings together 10 billion-plus daily impressions.
MoPub: Since its acquisition by Twitter in 2013, MoPub has become one of the most popular ad mediation tools in the market. The platform has access to Twitter’s data and audience. It offers ad mediation and has 13 top ad networks, in addition to cross-promotion and direct deals. Additionally, you can build your own adapter to integrate a specific ad network that MoPub doesn’t support.
Oath: This popular and well-respected ad mediation platform was previously known as ONE by AOL. The mobile advertising platform applies new-age technology and offers unique services and efficient tools to help advertisers give users rich viewing experiences on their smartphones. Additionally, Oath provides robust and intrusive advertising options to allow developers to monetize their apps using various ad formats, including image-based ads, videos ad, and full-screen interstitial videos ad.
OpenBack: The platform has lucrative features that enable developers to send in-app notifications to some of its customers at a specific time. The customized frameworks tailor the notifications to ensure they appear perfect to the end-user. Such notifications are more likely to enhance the overall effectiveness, get more interest, and maximize the revenue the developer earns from their mobile app.
Persona.ly: The platform developed its unique technology in-house, and it’s useful for tracking and detecting frauds as well as optimization tools. Person.ly uses its advanced tools to create in-app ads and acquire high-quality users depending on risk-free models. Further, ad publishers are able to double their app revenue using the platform’s strong targeting engine and advanced optimization layer. The platform supports videos, rewarded videos, interstitials, banners, rich media, and offer wall ads.
Phunware: The mobile ad mediation platform began as Tapit and rebranded to Phunware. The provider is equipped with expertise in technical and immense knowledge in the marketing arena. Phunware handles all sorts of mobile advertising networks on behalf of advertisers, publishers, and app developers. This self-serve marketplace has several years of experience and expertise hence bringing businesses multiple benefits.
Receptiv: The ad platform was initially known as Mediabrix before rebranding to Receptiv. The company focuses exclusively on brand advertisers who, in return, get associated with wins or high points in the game. Receptiv has a global reach of more than 150 million.
Smaato: The platform pops up when you think of programmatic advertising and real-time bidding. Mobile apps and website developers turn to Smaato because it helps monetize their apps and generate high revenues. Its Dynamic Demand platform supports per-impression competition for various advertising sources in order to maximize publisher revenue. Integrating the platform is free, and it’s connected to more than 390 demand partners.
SmartyAds: This is a programmatic advertising company that has developed its own innovative programmatic solutions to enable developers, publishers, and advertisers to maximize their revenue. SmartyAds is the pioneer of secure Blockchain-based ad platforms. It’s backed up by innovative ad tech products such as header bidding, real-time protocol, blockchain, etc. Further, SmartyAds handles 300 million-plus daily impressions, guarantees smooth cross-screen ad delivery, and supports nearly all mobile and web ad formats.
Snapchat Ads: Today, social media has become the life and blood of promotions and marketing. Almost all niches use these channels, including Snapchat, to reach their target audience. Advertisers use this platform to target GenZ and design their ads in a way that it garners maximum attention.
Stack: The platform targets the US and Spanish markets with multiple ad formats, including in-app, banners, native, interstitial, video, and rich media ads but not rewarded videos. Further, advertisers can run cross-promotional campaigns for their other apps on this platform as well as manage their direct deals with advertisers. Also, marketers are able to set up campaigns on mediated ad networks or directly as well as find the highest bids. The platform’s key features are cross-promotion, direct campaigns, raw data reports, sophisticated customization, backfill, and price floors.
StartApp: The insight-driven mobile technology has the goal of helping publishers optimize their eCPMs, fill rates, revenue, and engaged users. To achieve that, StartApp channels ads via direct and programmatic deals. It also allows publishers to implement interstitial advertising, which means an ad momentarily dominates the screen between two sections or pages of the website or mobile application. But interstitial ads are considered more intrusive than the traditional banner ads, although some publishers have generated more revenue with interstitial ads than the latter.
Supersonic: Mobile app developers and publishers turn to Supersonic because it’s a one-stop shop for all app promotion and advertising services. The platform has a deep pool of advertisers and more than 500 million users, which helps advertisers to monetize their apps. Its app developers are quite popular, making it easy to showcase their products to the right audience and interact with them. However, Supersonic is ideal for smaller developers who want to promote and monetize their apps.
Survata: Developers can integrate meaningful surveys into Android apps when using Survata. The survey feature enables the app developers to gather insight and obtain answers from the target end-users. This unique intelligence tool has changed the way developers improve their products and grow their audience. Also, the customer feedback streamlines the developers’ applications and helps monetize them.
Tapdaq: Tapjoy acquired this lightweight mobile ad mediation tool in 2018. The platform supports the top 12 ad networks and offers an unbiased in-app bidding process. The downside of this mobile ad mediation platform is that it doesn’t support a hybrid or waterfall model. However, Tapdaq has powerful reporting and analytic features to help you monitor and understand the performance of your monetization strategy.
Tapjoy: This is an innovative app monetization and mobile advertising platform that connects publishers with demand sources and premium ad networks. They can then use Tapjoy to display different ad formats such as rewarded videos, offer walls, and interstitial videos. Further, the platform helps publishers optimize their ad marketing strategies with the help of exhaustive real-time reporting.
Taptica: This mobile user acquisition platform uses proprietary ML algorithms to equip advertisers with efficient user acquisition and sophisticated mobile targeting capabilities. This enables them to earn a high return on ad investment. Further, this ad platform supports video, text, banners, and interstitial ads.
Twitter Ads: The social media channel is responsive and has a strong mobile ad network. The platform is unique because it allows users to set their goals and focus on aspects that matter to them. That means advertisers get to choose the kind of Twitter users they want to expose their ads to based on their activity levels on this channel, location, and interests. Because of that, advertisers pay only for the action they want their target audience to take, i.e., download your app.
Unity Ads: Publishers can place and fill ads for higher rates in order to grow their apps as well as turn them into profitable businesses. Unity Ads supports multiple platforms, including iOS, Android, and major game engines, in addition to ad formats such as banner, video, and interstitial ads. Further, the mobile ad mediation tool supports major ad networks such as AdColony, AdMob, IronSource, and Meta (Facebook Ads). It also offers publishers strategic tools and strategies, such as in-app bidding, waterfall mediation, super-strong analytics dashboard, and highly-customizable parameters. These features empower publishers to review and optimize their ad inventory and mobile ad strategy.
Vungle: App publishers in the US, European and Chinese markets prefer this leading performance marketing platform because it uses highly engaging videos to attract relevant mobile users. Further, the platform offers effective targeting, creative optimization technology, and HD video ad delivery. This ensures that your ad reaches and acquires high-quality users only.
Yahoo App Publishing: App publishers follow three steps to begin monetizing their mobile apps. You can get started right away when you have one lightweight SDK and three lines of code. They also enable you to access Flurry analytics. The ad mediation platform allows you to display native, full-screen, and banner ads on your app.
Yeahmobi: The platform focuses on working directly with advertisers on CPA and CPI through different campaign types so as to acquire new customers. Yeahmobi is good at native ads, even though it does well with other formats. Also, media platforms support its ads which help advertisers to acquire new users and maximize LTV.
YouAppi: The platform focuses mainly on user acquisition and retention. YouAppi studies user behavior, and based on their preferences, it displays the recommended apps. Further, the platform provides tools to help advertisers monitor the target users’ behavior, schedule campaigns, and send push notifications. As a result, the platform has a client portfolio made up of really big brands.
Ad mediation is a way to monetize your app as well as grow your business. Working with different ad networks simultaneously enables you to get a lot more revenue from these ads. Ad mediation platforms simply play the role of a mediator between the app developer (publisher) and ad networks. So when this platform receives an ad request from your app, it transfers it to various ad networks, making them compete for the ad slot, and the top bidder wins. This is an automated process that takes milliseconds.
Ad mediation is beneficial in various ways, including:
Generally, publishers tend to work with multiple ad networks. But managing over 10 individual ad networks manually is a nightmare. It’s almost impossible to track each ad network, and if you try, you will spend a lot of time and effort as well as generate minimal ad revenue.
In view of that, mobile ad mediation platforms are crucial because they allow you to access and control each ad network on a single centralized platform. They also provide detailed reports and insight into crucial metrics. As a result, developers can easily and effectively manage their app monetization process and free their time in order to engage in other things.
You need to integrate an SDK for each ad network when you work without an ad mediation platform. Apart from that, you must ensure each SDK is updated. This is definitely a lot of work. On the other hand, you only need one SDK when you work together with a mobile ad mediation platform. That is why it’s recommended that app developers should collaborate with mobile ad mediation platforms.
You must be on top of things when your app starts to make money. Publishers use ad mediation technology to monitor their ad inventory. You can opt to automate everything or sometimes manually prioritize the desired ad networks.
The downside of ad mediation platforms is that there are some that are biased, especially when they have their own ad networks. The reason is that the platform might prioritize its own ad networks over others, thus not being fully transparent. Therefore, choose your ad mediation platform properly.
This metric is very crucial for app developers. It refers to the amount of answered ad requests in terms of percentage. The fill rate tells publishers the amount of their ad inventory already sold out so that they can improve this rate as much as possible.
Publishers with one or a couple of ad networks have a lower fill rate because a larger percentage of their ad inventory is not sold out, thus less earning. Ad mediation platform is key when it comes to improving fill rate. Based on your chosen platform, you can access 10-20 ad networks or even more. The mediation platform moves the ad request to the next ad network when one fails to fill it until the ad slot is filled. This ensures that the fill rate grows and the entire inventory is sold out.
Your rates go up because the ad mediation platform integrates with numerous ad networks and multiple demand sources vie for your impressions. The lack of an ad mediation platform would reduce competition among the ad networks. Thus a publisher would be forced to sell their ad inventory at the offered price because there is no better deal. But the availability of ad mediation is the solution, and app developers are happy to use it.
Your fill rates improve as your eCPM rates increase, thus enabling you to maximize your earnings. In other words, app developers get more ad revenue when they use ad mediation than not.
There are general features that every publisher should check out in every ad mediation platform. Next, you should assess the number and type of ad networks and platforms it supports. This can be Android, iOS, or multiple platforms. The article has provided you with a list of 70 ad mediation platforms for your apps and games.
Publishers get a variety of features from mobile ad mediation platforms. As a result, they are able to connect with many ad networks without installing multiple SDKs and scale easily. Further, publishers are able to control how their ad spaces are utilized and prioritize the highest paying networks, thus generating more revenue.
The best ad mediation platform offers the following features:
The following are the mobile ad network formats that you can use.
Native Ads: This ad matches the function or the form of the app interface in which it’s displayed. The ad is made to be least intrusive than other ad formats.
Banner Ads: This is an animated or classical static image ad placed inside the interface of the app. This kind of ad may be used to advertise third-party products or physical or digital goods. It may also be used as an option to expand the app’s functionality.
Video Ads: These comprise a short, 60 seconds or less video clip made to advertise products and services. The video ads can be either in-stream type – where video ads are displayed full-screen in video content streamed inside an app or out-stream – where the video ads are displayed on a web page appearing on the mobile app.
Offer Wall Ads: The ad unit within a mobile app gives end users multiple offers to engage with. One of them is mobile games which offer walls can advertise a series of games from the game developer or third-party games.
Interstitial Ads: These full-screen ads cover their host application’s interface. The mobile ad format is used frequently to display an ad on various app screens and among different mobile game app levels.
The purpose of placing an ad on an app is to reach the right audience. Advertisers and publishers can target the right audience using the following ways.
Geographic location: This involves targeting an audience in a specific geographic region such as a country, a state, a city, or an area.
Gender: Advertisers can direct their campaigns to a particular gender. For instance, targeting women with ads marketing tampons and sanitary, etc.
Operating System: Some advertisers place ads on specific mobile devices with certain operating systems or versions. The aim is to give users a better viewing experience.
Device: It involves targeting the audience with devices with given screen size and other specifications.
Carrier: Advertisers may want to display their ads on a particular mobile carrier, i.e., showcasing their ads in a specific geographical region using a carrier with the best signal reception.
Connection: Advertisers: Advertisers may target users in some geographical areas using devices connected to LTE, Wi-Fi, 4G, 3G, etc.
Interest: Advertisers rely on mobile user data when preparing their ads. This helps them build a profile and target users with specific interests.
In-app advertising is where an app developer or owner allows advertisers to place ads on the app and then charge them. They’re paid based on factors like the number of clicks, impressions, and ad type. Video apps are charged more than a banner ad. When choosing the type of ad to use, an advertiser should consider whether their app users will be patient enough for the video ad to finish before they access the real app content.
Ads are only successful when they’re exposed to the right audience; thus the
Ad Mediation: It’s a platform that allows app developers to handle several ad networks in a single space and SDK integration. Through these mobile ad mediation platforms, ad networks access developers’ ad inventory. This creates competition as several ad networks compete for ad slots, thus higher ad revenue. Further, ad mediation ensures your app receives the best possible ads without lowering your user experience. The platforms also automate the entire process to help you save time.
Ad Network: It links publishers and advertisers. App publishers are keen to monetize their apps by displaying multiple ads. On the other hand, advertisers are searching for ad slots in various apps. Therefore ad networks serve as the middleman or intermediary between the advertisers (demand sources) and publishers (supply sources). Because of this support, publishers are able to work with several advertisers rather than signing deals with each advertiser.
Ad Inventory: It refers to the amount of available ad space the publisher has to sell to advertisers. Publishers can either use ad networks or sell the ad space to individual advertisers. Ad inventory is a term used to refer to digital and mobile ads as well as traditional media. In the digital world, a publisher refers to a website owner or an app developer.
Fill Rate: The term refers to the number of ad requests that ad networks have answered (in percentage). The fill rate is calculated by dividing answered ad requests by sent ad requests. A higher fill rate indicates that more ad requests have been answered. A lower fill rate, on the other hand, shows that you’re losing potential earnings for not using your ad inventory completely. For that reason, app developers should endeavor to keep their fill rate at the maximum.
eCPM: This refers to the effective cost per mile or the amount a publisher earns per thousand impressions. eCPM is calculated by dividing the total earnings from your ads by the number of impressions your app served and multiplying the result by 1000. The results show you what your app earned for every thousand impressions. The higher the eCPM, the better the app performance and the more the revenue.
SDK: These are initials for the software development kit. It’s crucial when using an ad mediation platform because you can integrate several ad networks with one SDK. But you must manage multiple SDKs when you’re not using an ad mediation platform for your app. In other words, you need a single SDK to control several ad networks when using an ad mediation platform or an SDK for each ad network when not using it.
Waterfall System: It’s crucial to have a system to allocate traffic when working with several ad networks. The ad mediation platform uses the waterfall model to rank ad networks and establish ad fill orders. This model is important because it maximizes fill rates and eCPM.
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