OfferUp names former IAC exec Niti Bashambu as new CPO - Puget Sound Business Journal - Puget Sound Business Journal (Seattle)

OfferUp, a marketplace app headquartered in Bellevue, this week told Business Journal it has hired Niti Bashambu as its chief product officer. Bashambu previously spent more than a decade at the publicly traded internet media company IAC. 
“The team was very excited to leverage my superpower, which is using data to make better decisions faster,” Bashambu said.
Bashambu, who started this month at the 9-year-old company, will lead OfferUp’s product strategy, product management, user experience and customer success teams. She is relying on her years at IAC balancing good user experience with monetization efforts to guide OfferUp as the company continues using third-party ads on its marketplace.
IAC’s brands include Angie’s List, Dotdash and Vimeo, and it has spun out big names like Expedia and Match Group. Bashambu came to IAC when she was a product manager at Ask Jeeves, which was acquired by IAC in 2005.
Since then, she has held senior roles at IAC, including senior director of product and senior vice president of product and monetization. Her most recent role was chief analytics officer, which she held for more than two years.
Before joining OfferUp, Bashambu spent more than a year at the real estate tech startup HouseCanary, where she was chief product officer. She found, however, the real estate and financial services industry moves slowly and wanted to work somewhere that was a better fit to grow her career.
She said OfferUp found her through LinkedIn, and the process moved quickly after meeting with CEO and co-founder Nick Huzar.
OfferUp is making a push into similar search monetization strategies Bashambu worked on during her time at IAC. The company features third-party ads relevant to consumers’ searches on the marketplace, and car dealers can promote their offers, as well.
According to the company, OfferUp has more than 20 million users per month. In March, the company acquired the U.S. business of Letgo, a similar online marketplace.
In addition to her roles with HouseCanary and IAC, Bashambu serves as a growth council advisor for Y Combinator’s Continuity Fund. She is based in the Bay Area for now and isn’t sure if she will be moving to the Seattle area given the current work-from-home model. Any move, she said, is taking a back seat while she gets up to speed at OfferUp, which has raised $381 million in total funding to date.
“I want to continue to add value to our users in terms of making sure they continue to come back,” Bashambu said. “Let’s make it really simple and easy for people to find what they are looking for and make that transaction.”
Editor’s note: This story was updated to correct a reference to the number of OfferUp users per month.
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