Swipe – Multiply Your Winnings By 25.000!
Pascal Gaming enriches its portfolio with a new bet-on game, “Catch Me”
Real Betis and Olybet sign a partnership deal
CT Interactive made its debut in the Czech Republic
Week 21/2022 slot games releases
BtoBet expands its presence in Cameroon with Bet237 deal
South Africa’s best World Cricket Championship 3 players stand the chance to compete on the Red Bull M.E.O. global stage
GiG signs sportsbook & platform partnership with Full Games SA in Angola
Africa Gaming Market Forecasts Report, 2022-2027: Kucheza, Kagiso Interactive, Nyamakop, Celestial Games and Kuluya Have a Strong Market Share
Kenya to Reimpose 20% Tax on Wagering Stakes
GEMS Secures 50M Investment Commitment from GEM Digital Limited
Representatives Propose Legalisation for Land-based and Online Casinos in Thailand
React Gaming to Offer LOOT.BET Esports Wagering Skin via HHRP in the Philippines
BetMakers Signs Agreement with Royal Sabah Turf Club
Mayhem Studios announces its first Battle Royale title
Victorian Responsible Gambling Foundation Launches New App to Tackle Gambling Harm
Star Entertainment Group Names Interim Chairman and CEO
Tickets on sale for IAGR’s annual conference
REGULATOR WARNS HIGHER FINES ON THE CARDS FOR ILLEGAL GAMBLING ADS
Sally Pitkin and Gerard Bradley to Step Down from Star Entertainment Board
Gaming Realms Joins Hands with Loto-Québec to Introduce Slingo Games in Quebec
PROLINE by OLG Becomes the First Official NFL Sportsbook Partner in Canada
The Future For The Online Gambling Market in Canada
Can Canada Take Lessons From European Nations Who’ve Legalised Sports Betting?
Fortuna Gaming: Wizard Slots Launches in Canada, Ireland, and New Zealand
Betway Signs Multi-year Partnership with Playtech
Merkur Holds International Sales Event for Europe and LatAm Teams Ahead of Upcoming Expos
Gaming glitch: UK gaming industry hit by skills shortage as applications to creative courses down 20% in last decade
EvenBet Gaming enhances offering with redesigned mobile poker app
Exclusive interview with Domenico Mazzola, Commercial Director at Altenar ahead of London’s gaming show
Gaming Americas Weekly Roundup – May 16-22
Tropicana Casino Moves to “Light & Wonder” Gaming Platform
Gaming Americas Weekly Roundup – May 9-15
Gaming Americas Weekly Roundup – May 2-8
EveryMatrix signs patent license agreement with IGT
Brazil is not friendly to ‘amateurs’ warns Online IPS partner Witoldo Hendrich Junior ahead of attendance at ICE London
Betcris Gold sponsor of the 1st Aliadas Congress in Colombia
SOFTSWISS Game Aggregator Partners with Pipa Games
BMM Testlabs welcomes Jon Stuckey as Senior Vice President of Business Development for Europe and South America
PRAGMATIC PLAY SIGNIFICANTLY STRENGTHENS CODERE DEAL WITH SPAIN AND COLOMBIA DEALS
NOVOMATIC Sponsors Belgrade Future Gaming 2022
Inbet Chooses EGT Digital’s X-Nave iGaming Platform and Jackpot Products
Endorphina just entered the Bulgarian market!
Endorphina partners up with BetOxygen in the Balkans!
Playson agrees deal to supply slots portfolio to Admiral Croatia
Real Betis and Olybet sign a partnership deal
William Hill goes live in Latvia powered by GiG
HIPTHER announces resounding success for MARE BALTICUM
Wazdan wins two awards at Baltic and Scandinavian Gaming Awards
Lithuanian Regulator Imposes Fine of €6789 on 7bet
CT Interactive made its debut in the Czech Republic
Prague Gaming Summit ’22 Speaker Profile: Mgr. Petr Kozák, MBA – IFGR Lawyer and Secretary General
ZEAL Receives Licence to Broker Lotteries in Germany Until 2029
STS Group Extends BetGames Content Partnership
Pariplay signs new partnership deal with Switzerland’s Grand Casino Bern
Playson strikes content integration deal with Magic Jackpot
Betano Becomes Title Sponsor of Romanian Cup
EGT Georgia became a “Permanent Leader”
Four things we wish were available at Betway Bulgaria
How did Betway enrich the Bulgarian gambling market?
EGT and Grand Pasha Nicosia Hotel & Casino & Spa Expand Their Partnership
Melco Cyprus becomes first European operator to receive RG Check accreditation
CYPRUS HEADQUARTERS OF OUTFIT7 SET TO SUPPORT FURTHER COMPANY GROWTH
4th Safer Gambling Conference – Online
Cyprus Casinos Record High Betting Activity Despite Covid-19 Restrictions
Betmakers Selected as New Tote Provider in Norway
BLAST and Dansk Industri team up to support growth of esports industry in Denmark
BOS “Cautiously Positive” of Swedish Governmental Bill
Norwegian Government Submits New Gambling Act for Consultation
Swedish Court Rejects Mr Green Appeal Over €3.1M Fine
From strength to strength, Ivo Doroteia, CEO of Sportingtech, looks at the growing prominence of Portugal’s betting market
Scientific Games Named Best Betting and Gaming Employer in Greece
Highlight Games Announces Partnership With SuperSport
OPAP strengthens its position in online sports-betting in Greece through the acquisition of Stoiximan Group’s Greek and Cypriot business
OPAP Updates Coronavirus Impact on its Business
What to pay attention to when searching for a trustworthy UK sports betting site?
OKTO underline commitment to UK market with appointment of Rob Peché
Ezugi opens new chapter of growth and enters UK market
Superbet Group to acquire Belgium’s Napoleon Sports & Casino
LOTTOLAND LAUNCHES £50K CHARITY SCRATCHCARD
Parimatch Completes the Franchise Withdrawal from Russia on Legal and Technical Levels
Statement of the International Esports Federation
European State Lotteries and Toto Association (EL) Suspends Members in Russia and Belarus
NagaCorp to Suspend Russian IR Project Indefinitely
Haval and Virtus.pro extend their partnership to all of the club’s first rosters
Dutch Regulator Issues Warning to Affiliates Over Gambling Advertising
Greece Raises Betting Limits for Online Slots and Poker
Andrew Rhodes Confirmed as Permanent Chief Executive of UKGC
ZEAL Receives Licence to Broker Lotteries in Germany Until 2029
SoftGamings’ Sportsbook Solution Gets Licensed by the Malta Gaming Authority
Swipe – Multiply Your Winnings By 25.000!
Pascal Gaming enriches its portfolio with a new bet-on game, “Catch Me”
Real Betis and Olybet sign a partnership deal
CT Interactive made its debut in the Czech Republic
INTRALOT announces First Quarter 2022 Financial Results
Q&A with Lana Meisak, VP, Business Development and Marketing, Gismart
Exclusive Q&A with Aleksey Ulanov, Lead Designer at BGaming
Making a lasting mark in a new territory
Exclusive Interview: Vivo Gaming’s New CCO Neil Howells
European Gaming meets Gökçe Nur Oguz, CEO and Co-Founder of Playable Factory
Prague Gaming Summit ’22 Speaker Profile: Mgr. Petr Kozák, MBA – IFGR Lawyer and Secretary General
Prague Gaming Summit ’22 Speaker Profile: Dan Iliovici – Vice President at Rombet
HIPTHER announces resounding success for MARE BALTICUM
SOFTSWISS Becomes the Best Online Casino Provider in the Nordics 2022
Wazdan wins two awards at Baltic and Scandinavian Gaming Awards
Crypto Betting Expected To Reach All-Time High Level For Champions League Final
Michael Owen Announced as Brand Ambassador for Punt Casino
3 Years, 6 Lamborghinis: FreeBitco.in’s “Biggest Giveaway in Crypto” Continues Its Legacy
FACEIT partners with crypto fintech platform Cake DeFi in multi million dollar deal that will allow players to earn cryptocurrency
Crypto Gambling Trends 2022: SOFTSWISS Shares Q1 Insights
Inside The Pocket launches WonderWins brand in India, as the exclusive Daily Fantasy partner of ESPNcricinfo
World Championship of Online Fantasy Football Finals on the Scout Network
Checkd Media nets Sam Allardyce to promote new FanTeam fantasy game
DFS expert DraftKings launches new Aussie Rules games with huge prize pool across 31-week season
Scout Gaming signs agreement with ATG
Intel Extreme Masters is Returning in 2022
IESF World Esports Championships Regional Qualifiers Underway in Baku
IESF Announces Details for 2022 World Esports Academia Competition
Great Britain’s William Foster Crowned 2022 Roland-Garros eSeries by BNP Paribas Champion
WePlay Academy League Season 4 talent team announced
EGBA Welcomes EC Commitment to Improve Digital Single Market
European Commission Criticises Third German State Treaty on Gambling
Europe that Protects: Stronger rules criminalising money laundering enter into force
Digital Single Market: EU negotiators reach a political agreement on free flow of non-personal data
Codewise’s Dr. Rzeszuciński Joins the European AI Alliance, Launched by the European Commission
SOFTSWISS Becomes the Best Online Casino Provider in the Nordics 2022
Betsson Group: Two Wins at the Baltic and Scandinavian Gaming Awards 2022
Huawei to Showcase Opportunities for Developers at Leading Games Conference, Nordic Game
GameRefinery unveils the finalists for its annual Mobile GameDev Awards, celebrating the best in mobile game design
UltraPlay is shortlisted for the BSG and EGR Awards once again
Haarlem Baseball Week Selects Sportradar’s Synergy Sports as Official Technology Partner
Sesame Casino Live play is a major attraction for online gamers
NSoft: Building trust between the betting and gaming supplier and the operator
Award Winning Start to 2022 for Push Technology’s Diffusion
Rhino Entertainment Appoints John Cachia as Chief Commercial Officer
Real Betis and Olybet sign a partnership deal
The winners of the Better Collective Bookmaker Awards 2022 in Greece and Romania announced
“UK BETTING FOCUS” ANALYSES GROWTH OF SPORTS BETTING VERTICAL AMID INCREASING PLAYER ENGAGEMENT
BetConstruct Launches Sports Tournament Engine
BetCity Becomes the First Betting Partner of FIH
Published
on
By
Give us a quick overview of your entrance into the games industry and what made you decide to join it?
Before entering the gaming space, Gismart had earned a name as a top music entertainment app developer for an array of popular gamified music products such as Beat Maker Go, Piano Crush and many others. Looking for ways to grow and diversify our company portfolio, in 2019, we decided to add another business vertical and established an internal studio called Flime by Gismart. We dived deep into the development and publishing of mobile lightweight games, focusing on trendy hyper-casual genres and instant games for social platforms. The hyper-casual market was on the rise, not that saturated yet, so we saw it as a good opportunity to utilize our expertise in hypothesis testing which is crucial for this genre. Besides, we appreciated the simplicity of its mechanics and relevantly quick production so we had more room for trial and error. Within two years, we released a couple of dozen games for mobile and social platforms with many of them reaching the top gaming charts (ex. Cool Goal!, Body Race, Foil Turning 3D, etc.) and generating over 450 million downloads overall. Working in the hyper-casual market,  the team built effective processes in a very short time, as well as tested a large number of hypotheses. In 2021 we made our next step moving towards the casual genre and decided to explore puzzle games. It is a busy and challenging market with some strong competition. However, we have had success with our first game Cross Logic and are now actively working on new titles. We consider puzzle games to be a better investment in the long run. We also recently established a new business related to blockchain gaming projects and NFTs.
What does your role as VP of Business Development and Marketing at Gismart entail?
I focus on sourcing, negotiating and executing strategic partnerships across Gismart business verticals mainly related to product branding and marketing. I also build and develop long term and quality relationships and lead communications at Gismart. My role includes mobile product marketing and monetization, app distribution partner management (Apple App Store, Google Play, Facebook Instant Games, Snap Gaming, TikTok Gaming), product branding, PR and HR branding. Some of my proudest milestones include nurturing flagship partnerships between Gismart and household name entertainment brands such as UMPG, Sony/ATV and Warner Chappell, as well as the collaboration between The Chainsmokers and Gismart’s hit Beat Maker Go music app.
Women remain largely underrepresented in the global games industry. How does Gismart approach this, and what advice would you give to women who want to work in the industry?
It is an issue especially if we talk about senior ranks of companies. I am glad that this subject is constantly raised in the media as it helps the change to happen faster. I believe there are two things to fight – stereotypes and company practices. However,  speaking of the Gismart gender ratio it is very balanced. The ratio between males and females is 1:1.
Gismart is perhaps best known as a publisher of mobile games. What’s the recipe for a hit mobile game in 2022? 
I can’t give a recipe but I can say how we approach building high-potential products at Gismart. We have an expert R&D team to explore global trends and conduct in-depth marketing research. Understanding the niche to find a gap for something fresh and exciting for users is an important task.  After making sure that the game concept is relevant, we move on to creating a basic game prototype and perform a market test to understand the metrics. There are three key factors that most likely indicate that a game has a high potential – low CPI, high LTV and product scalability. The data-driven approach is what we stand by. Gismart has several analytical tools for in-depth market research, quick idea tests, and advanced product analytics that help us make a final decision.
How did Apple’s changes to marketing on iOS in 2021 affect Gismart?
Similarly to the rest of the market, we have been affected by the changes related to IDFA. This has significantly affected the traffic buying on iOS, and it has certainly become more difficult to evaluate the effectiveness of advertising campaigns. It also made it harder and more expensive to run product tests on Facebook. On the positive side, these changes forced us to delve into other purchasing channels, and change and improve approaches to testing new product ideas. We also definitely go for more technological experiments on the marketing side related to user acquisition through web traffic.
Many of your games are available on social media sites such as Snap and Facebook. Why do social networking apps want gaming content in general?
Social platforms have an undeniably huge audience and games are a new form of communication. We saw an opportunity for growth in this business and some of our team members who are now leading Flime by Gismart had the experience of building one of the first games for Facebook. Today we have over ten social platform games available on Facebook and Snapchat. Color Galaxy on Snap Games became one of the most successful games on the platform quickly after its launch and after two years still holding its position.
In general, social platforms see games as one of the instruments to entertain and retain the audience, increasing the time they spend on the platform. Besides retention, having quality games provides the platform with other benefits, such as improved user experience, new forms of communication and interaction between users, and, of course, additional monetization for social platforms.
Gismart also makes and publishes wider entertainment apps such as music and wellness. Why did the company decide to diversify its focus from mobile games?
We started with entertainment music apps. Alex, one of the company founders’ is a self-taught guitar player and the first Gismart app was a guitar app.  After the successful launch of the first product, our portfolio of music entertainment apps has grown to over 15 different apps over time. Then came our expansion to games. Wellness, as well as the pet care vertical with flagship product Woofz, was established about a year ago. Both businesses are relatively new but already established their name on the market and have a substantial number of users. All of the verticals operate as independent businesses and Gismart provides them with consulting and mentorship, all kinds of resources and tools and infrastructure. So in a way, today Gismart operates as some sort of business incubator with some of the verticals having already outgrown the startup stage.
Last question – what can we expect to see from Gismart and from yourself during the remainder of 2022?
Gismart has very exciting and challenging plans across all verticals. Speaking of casual games, we’ll continue expanding our portfolio of HTML5 games on Facebook Instant and Snap Games. We also plan to introduce our mini-games on new major social platforms. Also, we plan to soft-launch our new blockchain project.
Speaking of apps, we will continue to upgrade and develop our products in music entertainment. We are working on expanding our music partners’ circle to bring more unique, fresh music to the table. As for wellness and pet care verticals – the focus is on product and working on features to enrich the user experience and facilitate product growth. We hope to see a few new products earning their spot on the top chart.
SoftGamings’ Sportsbook Solution Gets Licensed by the Malta Gaming Authority
Best Strategies to Win at Online Games
Gismart Commits to Remote First Working Culture
Q&A with Lana Meisak, VP, Business Development and Marketing, Gismart
Raptor PR wins trio of clients across gaming, metaverse & NFT
Gismart releases BillionPeeps NFTs with an intention to expand into blockchain games
Published
on
By
Give us a quick overview of your entrance into the games industry and what made you decide to join it?
Before entering the gaming space, Gismart had earned a name as a top music entertainment app developer for an array of popular gamified music products such as Beat Maker Go, Piano Crush and many others. Looking for ways to grow and diversify our company portfolio, in 2019, we decided to add another business vertical and established an internal studio called Flime by Gismart. We dived deep into the development and publishing of mobile lightweight games, focusing on trendy hyper-casual genres and instant games for social platforms. The hyper-casual market was on the rise, not that saturated yet, so we saw it as a good opportunity to utilize our expertise in hypothesis testing which is crucial for this genre. Besides, we appreciated the simplicity of its mechanics and relevantly quick production so we had more room for trial and error. Within two years, we released a couple of dozen games for mobile and social platforms with many of them reaching the top gaming charts (ex. Cool Goal!, Body Race, Foil Turning 3D, etc.) and generating over 450 million downloads overall. Working in the hyper-casual market,  the team built effective processes in a very short time, as well as tested a large number of hypotheses. In 2021 we made our next step moving towards the casual genre and decided to explore puzzle games. It is a busy and challenging market with some strong competition. However, we have had success with our first game Cross Logic and are now actively working on new titles. We consider puzzle games to be a better investment in the long run. We also recently established a new business related to blockchain gaming projects and NFTs.
What does your role as VP of Business Development and Marketing at Gismart entail?
I focus on sourcing, negotiating and executing strategic partnerships across Gismart business verticals mainly related to product branding and marketing. I also build and develop long term and quality relationships and lead communications at Gismart. My role includes mobile product marketing and monetization, app distribution partner management (Apple App Store, Google Play, Facebook Instant Games, Snap Gaming, TikTok Gaming), product branding, PR and HR branding. Some of my proudest milestones include nurturing flagship partnerships between Gismart and household name entertainment brands such as UMPG, Sony/ATV and Warner Chappell, as well as the collaboration between The Chainsmokers and Gismart’s hit Beat Maker Go music app.
Women remain largely underrepresented in the global games industry. How does Gismart approach this, and what advice would you give to women who want to work in the industry?
It is an issue especially if we talk about senior ranks of companies. I am glad that this subject is constantly raised in the media as it helps the change to happen faster. I believe there are two things to fight – stereotypes and company practices. However,  speaking of the Gismart gender ratio it is very balanced. The ratio between males and females is 1:1.
Gismart is perhaps best known as a publisher of mobile games. What’s the recipe for a hit mobile game in 2022? 
I can’t give a recipe but I can say how we approach building high-potential products at Gismart. We have an expert R&D team to explore global trends and conduct in-depth marketing research. Understanding the niche to find a gap for something fresh and exciting for users is an important task.  After making sure that the game concept is relevant, we move on to creating a basic game prototype and perform a market test to understand the metrics. There are three key factors that most likely indicate that a game has a high potential – low CPI, high LTV and product scalability. The data-driven approach is what we stand by. Gismart has several analytical tools for in-depth market research, quick idea tests, and advanced product analytics that help us make a final decision.
How did Apple’s changes to marketing on iOS in 2021 affect Gismart?
Similarly to the rest of the market, we have been affected by the changes related to IDFA. This has significantly affected the traffic buying on iOS, and it has certainly become more difficult to evaluate the effectiveness of advertising campaigns. It also made it harder and more expensive to run product tests on Facebook. On the positive side, these changes forced us to delve into other purchasing channels, and change and improve approaches to testing new product ideas. We also definitely go for more technological experiments on the marketing side related to user acquisition through web traffic.
Many of your games are available on social media sites such as Snap and Facebook. Why do social networking apps want gaming content in general?
Social platforms have an undeniably huge audience and games are a new form of communication. We saw an opportunity for growth in this business and some of our team members who are now leading Flime by Gismart had the experience of building one of the first games for Facebook. Today we have over ten social platform games available on Facebook and Snapchat. Color Galaxy on Snap Games became one of the most successful games on the platform quickly after its launch and after two years still holding its position.
In general, social platforms see games as one of the instruments to entertain and retain the audience, increasing the time they spend on the platform. Besides retention, having quality games provides the platform with other benefits, such as improved user experience, new forms of communication and interaction between users, and, of course, additional monetization for social platforms.
Gismart also makes and publishes wider entertainment apps such as music and wellness. Why did the company decide to diversify its focus from mobile games?
We started with entertainment music apps. Alex, one of the company founders’ is a self-taught guitar player and the first Gismart app was a guitar app.  After the successful launch of the first product, our portfolio of music entertainment apps has grown to over 15 different apps over time. Then came our expansion to games. Wellness, as well as the pet care vertical with flagship product Woofz, was established about a year ago. Both businesses are relatively new but already established their name on the market and have a substantial number of users. All of the verticals operate as independent businesses and Gismart provides them with consulting and mentorship, all kinds of resources and tools and infrastructure. So in a way, today Gismart operates as some sort of business incubator with some of the verticals having already outgrown the startup stage.
Last question – what can we expect to see from Gismart and from yourself during the remainder of 2022?
Gismart has very exciting and challenging plans across all verticals. Speaking of casual games, we’ll continue expanding our portfolio of HTML5 games on Facebook Instant and Snap Games. We also plan to introduce our mini-games on new major social platforms. Also, we plan to soft-launch our new blockchain project.
Speaking of apps, we will continue to upgrade and develop our products in music entertainment. We are working on expanding our music partners’ circle to bring more unique, fresh music to the table. As for wellness and pet care verticals – the focus is on product and working on features to enrich the user experience and facilitate product growth. We hope to see a few new products earning their spot on the top chart.
Published
on
By
 
Thank you for taking the time to answer some questions. Before we jump into the more specific questions, could you please introduce BGaming to our readers?
BGaming is a creative and fast-growing iGaming content provider, as we love to say, converting gambling into gaming. The studio revealed itself to the world with its variety of thrilling online casino games and became the pioneer in supporting cryptocurrencies. 
Our fundamental value is that the Player and Player’s choice always come first. For this reason, we constantly analyze and study player needs and preferences to make unique and attractive products. 
 
What types of games does BGaming’s portfolio include?
Today BGaming’s portfolio includes more than 80 products such as video slots, video poker, lottery, table games, card and casual games with HD graphics, quality sound design, and a clear user interface for every device. 
Since we strive to expand our network of crypto projects and pass over a successful experience of crypto casinos to fiat ones, we also draw particular attention to our portfolio of Fast (casual) games.
 
With so many games out there, what differentiates BGaming from the rest of iGaming content providers?
I would say everything begins with the team. BGaming’s team includes professionals with 20+ years in the iGaming sphere, which bring vast improvement to work on each stage of game development. Thanks to team experience, we became the pioneer in supporting cryptocurrencies, the first major provider to introduce the Provable Fairness feature in online slots, and have found a perfect balance between ideal visuals and maths, along with rich gameplay and surprising features.
BGaming is a frontrunner in Brand exclusive slots production. We collaborate with casinos as true partners, striving to be flexible and provide their players with the best experiences. We offer a variety of customization packs for casino operators starting from a light touch, through deep customization, and up to an exclusive slot or crash game. 
As I highlighted before, our fundamental value is that the Player and Player’s choice always come first. Such a player-driven approach is another essential feature of BGaming.
 
What are the key guidelines that you follow when designing a new game?
There is a saying in slot development, “The art is what attracts the players, but it is the math that keeps them.” 
I’m all too familiar with an excellent math model that suffers if the art does not attract new customers. Our design team puts a lot of effort into characters’ creation, pays attention to details, constantly experiments with the graphics, and implements the best practices to make our games eye-catching.
Since we’ve been creating games for a long time now, we are armed with deep knowledge of the sphere and extensive analytical data. We use it to find valuable insights and better navigate which math, mechanics, sound, and of course, graphics hold the potential to become a hit. These insights and tendencies provide the basis for further experiments in design.
For example, our hit character Elvis the Frog was fueled by such an experiment. We aimed to create a brightly-painted character that could support dynamic gameplay, share the festive atmosphere, be associated with luck, and could be easily recognized. As a result, our Elvis Frog in Vegas appeared and became the best support to the game’s captivating math and mechanics.
The game was a blast and Elvis the Frog, who knows how to have a good time and brings luck, became extremely popular.
 
Is there any room for variety in gambling games? What do you do to avoid producing repetitive games? Slots for example all work following the same basic mechanics. Is it possible to keep the experience fresh?
A player is a king in iGaming. Some players value variety, while others stick to particular math, mechanics, or design.
Most content providers are balancing fresh experiences and classic, well-loved features and characters. Learning from complementary spheres, such as game development and crypto space, works well in our case.
We have a successful case in our portfolio, the pack of Fast g
ames. This genre of games came from the crypto casinos. Clear rules, rapid results, and simple graphics are the features that unite these games. Our fast games package includes five games now: multiplayer crash Space XY, Plinko XY, Rocket Dice XY, Heads&Tails XY and Minesweeper XY. The games are much different from what we used to see among classic slots. But we notice the success of these games at crypto casinos and want to pass it over to fiat ones. 
Analytics helps us understand the gaming space changes, highlight trendsetters in math, mechanics, and art, and keep the experience not only fresh but, first of all, relevant.
 
Could you tell us a bit more about current trends? What makes a game successful nowadays?
We analyze players’ preferences from release to release and see that it’s always a good idea to allow players to choose extra bonuses. 
The Player’s interest in the game can be increased if the game’s mechanics offers features that provide rapid results or multiply the winning chances.
Among particular audiences, if we talk about crypto gamers migrating to fiat casinos, there is a tendency to simplify mechanics and art. But at the same time, this audience brings high standards for transparency in game results and freedom to choose game currency.
Unfortunately, or maybe, fortunately, there’s no “one size fits all” solution to make a game successful. Great space for action and experiments, though! 
 
Finally, without sharing too much information, tell us about what we can expect in the future from BGaming!
For the new releases, we are working on upgrading the package of Fast games in our portfolio. This year it will grow to at least ten games, including new games Keno, Limbo, and Mines. Also, BGaming works to expand its portfolio with a Wheels, BlackJack and Dice Battle towards the end of the year. 
A new version of our big hit Lucky Lady Moon enhanced with popular MEGAWAYS™ mechanics launches this July. The slot will be fitted with thrilling features, including Free Spins with the Wheel of Fortune, Refilling reels and Wild symbols with x2 multiplier.
To sum it up, BGaming is on the way to strengthening its positions and presence in the European  and LATAM regions, which means a lot of great things ahead! 
 
Published
on
By
 
We talk to Michael Bauer, CFO/CGO at Greentube, to discover the key elements to a successful entry into a new market.
What has to be taken into consideration before entering a new market?
Michael Bauer: The first aspect to consider is whether or not our games already have traction in a particular region, this can be in either social casino, or the land-based environment. If we see that this is indeed the case, then the decision-making process is a much easier one as clearly, this is a positive sign as to our potential within that jurisdiction.
Secondly, we have to take into consideration the market itself. How big is it, what is the overall population, how does that break down into demographic groups and what is the average income? All of these questions are pertinent. We also have to look at how the market is shaped by regulation, for example is it reasonable from a taxation perspective and in terms of products and content, or are there any major restrictions in place? All of these factors are in play when we are deciding whether or not a market is attractive to us.
By way of examples, looking at the Czech Republic and German markets, they have heavy restrictions in place on the product. Germany has a €1 limit on stakes and five seconds between spins, while in the Czech Republic, you also have maximum win limits. This can make products less attractive for players and from a supplier perspective an amended product, which is less scalable and attractive.
How important is it to utilise local expertise within a market?
It is usually very important, because markets are all different to one another in certain respects and this means a one-size-fits-all approach cannot be successfully rolled out across multiple jurisdictions. This is true for both suppliers and operators, and arguably even more crucial for the latter. Operators must have a detailed knowledge of local marketing networks, compliance aspects of regulation and local player tastes and preferences. Local expertise is an integral part of the growth journey towards being an important player in a market, there is the potential for an operator to buy their way to success through marketing, but it is a costly approach.
Are the current conditions in Germany an illustration of potential difficulties of entering a new territory?
Germany is the best current example of potential difficulties when entering a new market due to regulation. It is the first regulated market I have seen that has created an environment that is particularly unattractive for players, causing channelisation rates which are only around 20%. In addition, the regulators have struggled to issue licences. As things stand at present, what the regulation is creating does not lead to the desired outcome – the channelisation of the player base into a safe, regulated environment.
Is there an expectation for both operators and suppliers to enter every regulated region?
To a certain extent, yes. Our bigger, global customers are asking us to join them when entering new markets. We experienced this in both Argentina and Ontario, as well as other smaller regions. The issue here is that a market may not necessarily be attractive enough for us as we have too many other opportunities to tackle at the same time. When we are dealing with a smaller jurisdiction, the cost of entry and resources may be better funnelled towards the bigger openings.
Certain operators may seek to launch games on as global a basis, but this is a trend that is becoming less prevalent, which is down to different regulations and operators utilising various platforms in certain regions.
How long does it take to know whether you have been successful in a market? How is that success measured?
When a new region opens up and the regulations in place are crafted carefully, such as in the Netherlands for example, operators who gain a licence are able to ramp up quickly. We have also seen in Switzerland that markets can become very interesting, very quickly. Our measure of success is market share, where we receive feedback from operators on the success of our games. The other aspect is the GGR we are generating in a region and the number of players we are reaching. It may be that a certain jurisdiction has a weak currency, or low local purchasing power, but where there are many people playing our games. Colombia is an example of this, where the currency is not as strong as the European markets we operate in for example but we have a large player base, and can also be regarded as a success. Germany is a less than ideal example, because players are leaving the regulated market, and we cannot supply the black market.
Do you have any particular examples of successful or non-successful market entries?
The starting point of a successful entry for us is usually predicated on being first to market. We achieved that in Switzerland and the Netherlands, where on day one of regulation our games were available to play. In itself, this is a success because it’s normally very tricky to be that fast. Secondly, after a certain time you look at how big your market share is. Switzerland, the Netherlands, Poland and also Norway are good examples here, as we quickly gained market share through the latter with state-owned Monopoly holder Norsk Tipping. You also have high hopes of certain jurisdictions that don’t come to fruition, which despite best intentions and plenty of hard work can be out of our hands due to regulations requiring amendments of games and stakes.
Enter your email address to subscribe to our news and receive notifications of new posts by email.


FACEIT partners with crypto fintech platform Cake DeFi in multi million dollar deal that will allow players to earn cryptocurrency
Tom Horn Gaming is the Main Stage Sponsor at MARE BALTICUM Gaming Summit 2022 in Vilnius
ACMA Blocks More Illegal Gambling and Affiliate-marketing Websites
Download Minecraft PE
MARE BULTICUM Gaming Summit ready to smash records with return of live events
Tom Horn Gaming returns to MARE BALTICUM Gaming Summit as Main Stage Sponsor
Parimatch Tech Opens an Office in Prague Focusing on R&D and Product Teams
Inbet Chooses EGT Digital’s X-Nave iGaming Platform and Jackpot Products
Get it on Google Play
European Gaming Media and Events is a leading media and boutique event organizer in the European Union with a monthly reach of +110,000 readers. The official company (PROSHIRT SRL), has been listed for 4 years in a row among the top 3 Advertising and market research agencies in the local Top Business Romania Microcompanies based on the Financial Reports.
Contact us: [email protected]
Editorial / PR Submissions: [email protected]
Copyright © 2015 – 2022 European Gaming Media and Events. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania
We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.
We value your privacy

We use cookies and other technologies to keep the site reliable and secure, tailor your experience, measure site performance and present relevant offers and advertisements, as described in our privacy policy and cookie policy.
Our website uses cookies, as almost all websites do, to help provide you with the best experience we can.

Cookies are small text files that are placed on your computer or mobile phone when you browse websites.

Our cookies help us:

– Make our website work as you’d expect
– Remember your settings during and between visits
– Offer you free services/content (thanks to advertising)
– Improve the speed/security of the site
– Allow you to share pages with social networks like Facebook
– Continuously improve our website for you
– Make our marketing more efficient (ultimately helping us to offer the service we do at the price we do)

We do not use cookies to:

– Collect any personally identifiable information (without your express permission)
– Collect any sensitive information (without your express permission)
– Pass personally identifiable data to third parties
– Pay sales commissions
Privacy Policy
Terms of Service
We use cookies to make our website work including:
– Remembering your search settings
– Allowing you to add comments to our site

There is no way to prevent these cookies being set other than to not use our site.
Cookies Used
Cookies are widely used in online advertising. Neither us, advertisers or our advertising partners can gain personally identifiable information from these cookies. We only work with advertising partners who work to accepted privacy standards such as http://www.youronlinechoices.com/uk/iab-good-practice-principles.

You can learn more about online advertising at http://www.youronlinechoices.com . You can opt-out of almost all advertising cookies at http://www.youronlinechoices.com/uk/your-ad-choices although we would prefer that you didn’t as ultimately adverts help keep much of the internet free. It is also worth noting that opting out of advertising cookies will not mean you won’t see adverts, just simply that they won’t be tailored to you any longer.

We fund our site by showing adverts as you browse our site. These adverts are usually managed by a partner specialising in providing adverts for multiple sites. Invariably these partners place cookies to collect anonymous data about the websites you visits so they can personalise the adverts to you, ensure that you don’t see the same adverts too frequently and ultimately report to advertisers on which adverts are working.
Cookies Used
We use cookies to compile visitor statistics such as how many people have visited our website, what type of technology they are using (e.g. Mac or Windows which helps to identify when our site isn’t working as it should for particular technologies), how long they spend on the site, what page they look at etc. This helps us to continuously improve our website. These so called “analytics” programs also tell us if , on an anonymous basis, how people reached this site (e.g. from a search engine) and whether they have been here before helping us to put more money into developing our services for you instead of marketing spend.
Cookies Used
So you can easily “Like” or share our content on the likes of Facebook and Twitter we have included sharing buttons on our site.

Cookies are set by:
The privacy implications on this will vary from social network to social network and will be dependent on the privacy settings you have chosen on these networks.
Cookies Used

source

By admin

Leave a Reply

Your email address will not be published. Required fields are marked *