Many YouTubers have more than one channel these days, it comes with a host of benefits. But managing another channel isn’t all sunshine and rainbows.
YouTube is the world’s most popular video-sharing platform, and several people have managed to create engaging channels that enable them to make a full-time living doing what they love. Meanwhile, others use it purely for a hobby—but get huge fulfillment from the content they produce.
If you look at some of your favorite creators, you might notice that they have more than one YouTube channel. Are you thinking about doing the same? You’ll want to consider the benefits and drawbacks of doing so before deciding.
Keep reading to discover the pros and cons of having multiple YouTube channels.
To start with, we’ll look at the main benefits of having more than one YouTube channel.
If you’re in the early stages of starting a YouTube channel, having a clear focus will make it easier for viewers to decide whether or not they want to subscribe to you. And at the same time, you’ll also probably want to opt for a consistent video style when producing your content.
In some cases, you might enjoy making a wide range of videos. For example, you might want to create daily vlogs but also like doing talking head content as well. If you fall into this category, you will probably find it easier to categorize your ideas with multiple channels—especially if the topics vary.
Having a separate channel for vlogging will limit distractions on your main channel and ensure that subscribers are getting the exact type of content they signed up for in the first place.
Humans are naturally curious, and we have a wide range of things that we want to talk about. But if you plan to take your YouTube channel seriously, you might find that your ideas don’t work when putting them all in one place.
Having multiple YouTube channels enables you to explore more ideas. You can have a channel where you talk about photography, for example, and another where you share your travel adventures.
Almost every YouTube channel grows because the person running it knows how to help or entertain people—or both. However, you’re limiting yourself if you make a channel where you have multiple niches—and many of the subscribers who would benefit from your content might never find you as a result.
Having more than one YouTube channel will clearly define what you want to talk about, which will make your content more discoverable to those looking for it. And because you’ve got a clear focus for each channel, you’re more likely to grow a larger audience in the long run.
Like when starting an Instagram page, keeping your theme consistent is a good idea if you want to create a successful YouTube channel. But while this approach might work for growing your audience, you run the risk of potentially stifling your creativity.
If you feel like you can’t change things up, you could eventually get burned out and quit YouTube. What’s the solution, then? Well, one is to start a second channel.
When you start a second YouTube channel, you can use one of them purely for experimentation. Doing so will give you a creative outlet, which will keep you motivated to post content on your main channel without feeling overwhelmed.
Even if you’re incredibly passionate about a particular topic, it’s possible that you’ll get bored if you talk about the same thing non-stop. And if you find yourself in this position, you might want to think about starting a second channel to shake things up a little.
When you’ve got two (or more) channels, you’ll find much more to talk about—and you’ll often find that you come up with ideas for the other channel when in a flow state.
It’s okay to start a YouTube channel with the view of getting paid in the long run, but it shouldn’t be your primary focus. Nonetheless, having multiple YouTube channels presents a possible opportunity to grow an additional revenue stream in the future.
Of course, you’ll need to ensure that you qualify for monetization on YouTube; you have to rack up at least 1,000 subscribers and 4,000 watch hours for this. You can also potentially earn money through sponsorships, client work, and more.
While having an additional YouTube channel has several benefits, considering the cons is also important.
Anybody active on YouTube will tell you that growing and maintaining one channel requires a huge amount of work. You’ve got to plan, record, edit, render, and upload your videos—all of which take a significant amount of time.
If you have two channels, you’ll have a much higher workload. So, you might want to consider sticking with one until you’re comfortable with the recording and uploading process (or you can outsource parts of your workflow).
Minimizing the number of places your energy goes is critical when accomplishing a goal; you want to maintain as much of your energy and focus as possible. And running more than one YouTube channel will naturally mean that you have yet another thing to focus on.
Having more than one YouTube channel can result in you potentially spending less time on your main objective, which might mean that the goal is longer to reach. And if you’ve got a busy schedule elsewhere, you might find that you don’t even have the time to manage two channels and produce quality content regularly.
Like YouTube, platforms such as Instagram are easier to grow when you separate your focuses. If you’re serious about growing an online business, you might need to set up separate profiles to maintain a clear direction.
If you need to create different social media accounts, you’ll potentially have an unsurmountable workload. So, again, it’s worth potentially waiting until you’re established on one YouTube channel before starting another.
Many youngsters aspire to be YouTubers for several reasons, and it’s not surprising when they grew up in a world where ordinary people could carve a unique path for themselves. Regardless of your age, though, YouTube is an excellent creative outlet for sharing your interests.
Having more than one YouTube channel is fun, but it’s important to consider the amount of work involved. If you’re okay with that, though, go ahead and start that second account.
Danny teaches MUO’s readers about improving their photography and creativity. He’s been part of the team since 2020 and is also one of our editors.
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