Six Ways To Make Your Social Media Content Less Polished by Lori Lewis - All Access Music Group

I said it nearly two years ago – and it remains steady and strong:

Unpolished is the new Polished

It’s a trend I saw come out of the 2020 lockdown. We were becoming raw – less made up.
And just this week – Meta is urging brands to look and feel more genuine, citing two studies as proof.
One study is Instagram’s own data that found content shot on mobile devices with “a more lo-fi, language of the platform” feel outperformed polished content.
The other study from YPulse found that 8 in 10 young consumers agreed with the statement, “I like it when content from brands is not perfect,” and “tired of seeing perfect images in advertising.”
So, how do you get started?
Six Meta Tips For Social Media Imperfection
Six Ways To Make Your Social Media Content Less Polished by Lori Lewis - All Access Music Group
The key is to ensure what you create is brand-aligned and when you post it’s consistent.
I can’t stress enough how important consistency is.
Let us know how we can help you become less polished:
Reach out to me anytime on Twitter @lorilewis.
Please enjoy MERGE archives here.
Lori Lewis’ radio career spans 25 years, starting out as an on-air talent on the nationally syndicated “Bubba the Love Sponge” show, and then to a decorated Program Director in Baltimore.
In a move to help the Radio industry grow digitally and socially, Lori left day to day programming in 2008 and created the new position – VP of Social Strategies & Digital Audience Growth – for Duke Wright’s Midwest Communications.
In 2011, research and consultancy firm, Jacobs Media, tapped Lori to help their clients’ digital and social needs.
In 2015, Lori, again, forged a new position for the industry as Vice President, Social Media, for Cumulus Media and Westwood One.
In 2018, Lori left Cumulus to rejoin Lew Dickey for another newly created position, Vice President, Social Media for Modern Luxury.
And late 2019, Lori Lewis launched “Lori Lewis Media,” a social media management, marketing and monetization firm – advising brands how to create real impact in the social space.
Lori adds, “Many mistake social for volume, when in fact it’s about differentiating.”


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