Smart Revolutionizes Video Services to Elevate Customer Experience - MarTech Series

MarTech Series – Marketing Technology Insights
PLDT’s wireless subsidiary Smart Communications, Inc. (Smart) is breaking new ground in OTT (over-the-top) video experience for its customers, with the deployment of Firstlight Media’s cloud native OTT platform.
Firstlight Media will provide a seamless, cross-platform video infrastructure. This enables differentiated video experiences and a whole new suite of cutting-edge capabilities, without the cost or complexity of maintaining separate, distinct systems. The new platform offers the elasticity, scalability, and innovation of the cloud, while combining cloud-based innovation and in-country service delivery to optimize consumer experience.
Marketing Technology News: Emerging Tech Expert Tina Tuli Joins Firstlight Media as VP, Global Marketing
The new video infrastructure will improve the delivery of services like Smart GigaPlay, which currently features exclusive or premium premieres of content resulting from studio and production partnerships. These include live sports and music events, top shows, and first-run films. The new platform will provide subscribers with access to TV channels, on-demand content, pay-per-view, and subscriptions to exclusive live streams.
“This team-up with Firstlight Media is part of PLDT and Smart’s commitment to continuously elevate the experience of our customers,” said PLDT Inc and Smart Communications President and CEO Alfredo S. Panlilio, who recently signed the partnership agreement with Firstlight Media CEO and Co-Founder André Christensen. “Video is one of the primary drivers of data usage in the country. We at PLDT and Smart always strive to deliver world-class video experience for our subscribers, whether they watch at home using their fiber connections, or on their mobile phones using LTE or 5G.”
“Compelling interfaces and responsive, reliable delivery of high-quality content to any subscriber anywhere have become table stakes for the best OTT providers,” said Christensen. “Our fast, flexible platform has made it possible for PLDT/Smart quickly to create a total experience that is second to none today, and that is future-proofed to enable rapid expansion to new engagement and monetization opportunities that lie over the horizon.”
Joining Christensen in the signing ceremonies for Firstlight Media were Goutham Vinjamuri, Chief Operating Officer; Prabu Chelladurai, Vice President, Product & Customer Success; and Jim Vinh, Sales Lead for APAC; as well as Jake Mendoza, Customer Success Manager for PLDT.
“More and more, viewers are consuming content on mobile devices and in out-of-home environments,” said Arvin L. Siena, Vice President and Head of Technology Strategy and Transformation Office for PLDT and Smart. “Using the scalability and the agility of the Firstlight Media platform, we are harnessing the efficiencies of the cloud to create a service that gives our subscribers greater control over the viewing experience, increasing their levels of engagement and improving consumer loyalty and satisfaction.”
The new GigaPlay app was launched on March 26, at the start of the new University Athletic Association of the Philippines (UAAP) season.
Firstlight Media’s OTT architecture uses a sophisticated, cloud-native technology stack to power the PLDT and Smart platform from end-to-end. This is expected to deliver significant improvements in performance, flexibility, agility, and scale, and offering best-in-class user engagement.
Firstlight Media has also partnered with various companies and apps with global audiences, including Struum, Rogers Sports & Media’s Sportsnet in Canada, Arha Media & Broadcasting Private Limited’s aha 2.0, and others.
Marketing Technology News: MarTech Interview with Phil Schraeder, CEO at GumGum
PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content — and then distribute and measure results. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.
Prev Post
AXES Acquires Cloud Media Management Platform
Next Post
84% Of Security Leaders Are Extremely Concerned About Dark Data
Click Fraud Prevention Firm Warns Website Owners Of Risks When Buying Online Traffic
Telestream Releases Wirecast 15 with Rearchitected Engine, New UI, and Low-Cost…
Nomad Announces $22.4 Million Seed Round to Build More Secure Cross-Chain…
SOCi and Olo Partnership Centralizes Local Data Management for Restaurants
Popular Posts
Dynamic Ads and AdTech
Thryv Hosts Investor Day, Announces SaaS Revenue Target of…
Locafy Limited Announces Closing of US$6.0 Million Initial…
Hawke Media Announces its Expansion Into the United Kingdom,…
PandaDoc Acquires LiveNotary to Expand Portfolio of Digital…
Kevel Launches “Ad Platform Academy” Helping Publishers…
SIMBA Chain to Build Blockchain Backed Local Health Supply…
A2V by VideoByte Partners With Publica For Unique Demand…
Denodo Realizes Another Year of Significant Revenue Growth…
Smart Revolutionizes Video Services to Elevate Customer Experience - MarTech Series
Copyright © 2022 MarTech Series. All Rights Reserved. Privacy Policy
Welcome, Login to your account.
Recover your password.
A password will be e-mailed to you.

source

Leave a Reply

Your email address will not be published. Required fields are marked *