Teads Reports Fiscal Year 2021 Financial Results - Business Review - Business Review

Teads, the Global Media Platform, announced financial results and shared operating highlights for the Fiscal Year ended December 31, 2021. Teads reported revenue of $678 million for FY 2021, representing growth of 25% year-over-year.
 
Jeremy Arditi, co-CEO of Teads, commented: “Teads delivered a strong financial performance and continued to innovate and advance new advertising solutions throughout 2021 helping leading brands and their agencies navigate an increasingly complex open web. Our continued innovation in privacy-centric advertising is gaining traction across the industry by enabling our customers to target key audiences in cookieless environments. At the same time, we are providing new technologies and solutions to our publisher partners to better prepare them for a cookieless world. Throughout 2021, we signed a number of new global joint business partnerships with some of the world’s leading brands. Our performance advertising business, focused on traffic acquisition and conversion, was a major contributor to our 2021 results, growing 65% year-over-year. Performance advertising currently represents a significant portion of our total revenue. Overall, we continue to increase our investments in both engineering and sales talent to drive continued, organic growth. Finally, at a time when trust and transparency in media has never been more important, we will continue to champion the world’s best publishers as a trusted monetization partner.”

Teads Reports Fiscal Year 2021 Financial Results - Business Review - Business Review

In the Central and Eastern Europe, of which Romania is a part, Teads’ revenues increased by 65% in 2021 vs 2020, proving for the 5th consecutive year, that the business potential of the CEE region is huge not only in the short term, but also in the medium and long term. In addition to the regional markets where we have been operating for years (Romania, Poland, Czech Republic, Slovakia, Turkey), in 2021 we started operating in new markets (Greece, Hungary, Slovenia, Croatia, Serbia), achieving results beyond expectations from the first year of activity at a local level. In 2022 we will continue to develop our existing operations in parallel with the launch of Teads in new markets. The Teads regional team is constantly growing, especially in the main operational centers in the region (Bucharest, Warsaw and Prague)”, states Mihai Boștinaru, Vice President Sales CEE.
Additionally, Doina Radicof, Sales Director Romania, declares: “2021 was a year of consolidation for the Teads operations in Romania, a healthy increase in our market share, in the number of advertising agencies and clients that honor us with their trust, local partner publishers, but also for the local Teads team. This growth will continue in 2022 and will allow us to generate substantial income of over 1 million euros for the local publishers. We work with our partners to have a transparent digital advertising ecosystem, 100% scalable, fraud-free, brand safe and with a high viewability rate.”

Teads Reports Fiscal Year 2021 Financial Results - Business Review - Business Review

2021 Operating Highlights
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