Financing to Support Growth and Expansion of the Game Day’s Platform In the Sports Media Space
NEW YORK, December 01, 2021–(BUSINESS WIRE)–The Game Day, a digital sports media company focused on delivering content to the next generation of sports fans and sports bettors, has secured $4.5M in Series A financing. This raise comes as The Game Day scales to meet strong demand in the North American sports media space.
This latest round of funding is backed by a team of several leading sports media and online gaming investors and seven returning investors continuing their financial support and faith in the company’s current trajectory. The capital raised will support the company’s ongoing rapid growth, including commissioning additional marquee talent, the introduction of innovative content formats, driving increased conversions, and opportunities for monetization via new revenue streams.
"The Game Day has seen tremendous growth this past year and we are thrilled to continue to charge forward and drive our business to the next level. This funding and the support of our investors will allow us to increase our scale and engagement and will unlock additional opportunities for monetization and audience conversion through our affiliate partnerships with major sportsbook operators, our content, and our commitment to drive innovation in the sports media space," said Matt Heiman, CEO and Co-founder of The Game Day. "Given the current M&A climate surrounding the sports gambling industry, including Penn National Gaming’s recent acquisition of Score Media, it's clear that increasing attention is being paid to similarly fast-growing sports betting media properties in the U.S. With the rise of legalized sports betting now piquing the interest of a swathe of market-leading investors, and the sports gambling industry's desire to invest in sports betting content properties, The Game Day finds itself ideally positioned between the sports media and online gambling spaces to deliver meaningful audience scale at a particularly crucial time in the industry’s life cycle."
To date, The Game Day’s network has amassed more than 4 million network followers and averages 150 million+ monthly impressions, and continues to grow at a consistent rate. The company’s success stems in part from its stated ability to amplify the live sports viewing experience through highly engaging, time-sensitive content, as well as launch innovative formats across its YouTube, Instagram, TikTok, Twitter, and Facebook properties. Relying on its impressive roster of in-house creatives, not to mention a range of socially-native creators, athletes, and influencers such as Jordan Schultz, Jenna Bandy, and Frank Michael Smith, The Game Day now delivers, on average, around 20 premium productions per week.
Founded remotely in 2020 in the midst of the global pandemic, The Game Day has rapidly risen to become one of the sports betting market’s unheralded success stories, its early success bearing testament to the value of a highly engaged online sports betting audience. In just over a year, the business has managed to build a staff of 50+ employees in its New York office, as well as sign a growing roster of leading sports talent and pen partnerships with a portfolio of leading North American sportsbook operators. Additionally, the company has even recently expanded into the casino space, with the launch of TheGameDayCasino.com.
ABOUT THE GAME DAY
The Game Day, a digital sports media company for the next generation of betting and fantasy fans, works with leading influencers, athletes, and talent from across the sporting universe. Providing the latest news, entertainment, real-time updates and resources for its highly engaged audience, The Game Day additionally offers both odds and expert picks, as well as direct access to affiliated sportsbooks – allowing it to offer premium promotional deals to a community of more than 4 Million fans. The platform’s original content and social distribution network are designed to make the betting experience more accessible and entertaining, informing potential sports bettors as they make gaming decisions. The Game Day network and its content can be found on Instagram, Facebook , YouTube, and Twitter. and TikTok, as well as across its Creators Program.
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