This Week in Apps: Fortnite’s back on iOS, TikTok’s new ad product, apps hit NewFronts - TechCrunch

Welcome back to This Week in Apps, the weekly TechCrunch series that recaps the latest in mobile OS news, mobile applications and the overall app economy.
The app industry continues to grow, with a record number of downloads and consumer spending across both the iOS and Google Play stores combined in 2021, according to the latest year-end reports. App Annie says global spending across iOS and Google Play is up to $135 billion in 2021, and that figure will likely be higher when its annual report, including third-party app stores in China, is released next year. Consumers also downloaded 10 billion more apps this year than in 2020, reaching nearly 140 billion in new installs, it found.
Apps aren’t just a way to pass idle hours — they’re also a big business. In 2019, mobile-first companies had a combined $544 billion valuation, 6.5x higher than those without a mobile focus. In 2020, investors poured $73 billion in capital into mobile companies — a figure that was up 27% year-over-year.
This Week in Apps offers a way to keep up with this fast-moving industry in one place with the latest from the world of apps, including news, updates, startup fundings, mergers and acquisitions, and much more.
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Epic Games’ battle with Apple has seen its mobile gaming title Fortnite banned from the App Store ever since Epic broke Apple’s rules around in-app purchases, then used its ban to wage a legal fight over antitrust issues. But this week, Epic Games found a way to return to the iPhone, and with the help of a notable partner, too. The company teamed up with Microsoft’s Xbox Cloud Gaming service which runs games on the iPhone and iPad within the browser. Now Fortnite has joined the Xbox Cloud Gaming lineup, meaning customers on iOS will once again be able to play the popular game. The move follows Nvidia’s announcement earlier this year that Fortnite would become playable through its own GeForce Now service.
Of note, Microsoft said Fortnite is the first free-to-play title to join its cloud gaming service, and says users won’t need a GamePass subscription in order to play it. All users need to do is go to Xbox.com/play on their device’s web browser, then sign-in with their Microsoft Account to get started.
“It’s an important step to add a Free-to-Play title to the cloud gaming catalog as we continue our cloud journey,” said Catherine Gluckstein, vice president and head of Product, Xbox Cloud Gaming, in a blog post. “We’re starting with Fortnite and will look to bring more Free-to-Play games people love in the future.”

This week, IAB’s NewFronts held its hybrid event where companies pitched their upcoming offerings to ad buyers. While a number of streamers were there to promote their lineups and new ad products, including an interesting set of new digital ad insertion features, several app makers, including Meta, Twitter, Snap and TikTok, were also in the mix, as they’re no longer just social networks but entertainment platforms in their own right. TechCrunch covered the event and the various announcements, which included the following:
Twitter tries to woo anxious advertisers with a slate of premium video content at the NewFronts

Sequoia, Binance and a16z back Elon Musk’s $44 billion Twitter bid

How an old Tweet edit looks like on Twitter Web App: pic.twitter.com/CdPqhW99S8
— Jane Manchun Wong (@wongmjane) May 2, 2022

This Week in Apps: Fortnite’s back on iOS, TikTok’s new ad product, apps hit NewFronts - TechCrunch

Image Credits: Telegram

Image Credits: Telegram

This Week in Apps: Fortnite’s back on iOS, TikTok’s new ad product, apps hit NewFronts - TechCrunch

Image Credits: Spotify

Image Credits: Spotify

This Week in Apps: Fortnite’s back on iOS, TikTok’s new ad product, apps hit NewFronts - TechCrunch

Image Credits: Newzoo

Image Credits: Newzoo

xbox stories

Image Credits: Microsoft

Image Credits: Microsoft
As Roe v. Wade reversal looms, should you delete your period-tracking app?

Apple faces charges over Apple Pay following EU antitrust complaint

💰Paris-based Alan, an app offering personalized mental health programs, raised €183 million in Series E funding led by Canadian Teachers Venture Growth. The round values the business at €2.7 billion.
💰Canadian neobank app Neo Financial raised $145 million in Series C funding led by Valar Ventures after surpassing 1 million customers. The company offers a variety of products to its customers, including cash-back rewards, savings and investing, and is planning a mortgage offering for later this year.
🤝SoundCloud acquired an AI music company Musiio, whose tech aims to identify which songs could be hits. The company says it will use this to enhance SoundCloud’s own music discovery experience. Terms were not disclosed.
💰LottieFiles, a company that develops plugins for app developers to create, edit and test JSON-based Lottie animations, raised $37 million in Series B funding led by Square Peg Capital. LottieFiles is used by animation and motion designers at 150,000 companies, including Google, TikTok, Disney, Uber, Airbnb and Netflix.
💰Moysle, a company providing a mobile device management system for Apple devices, raised $196 million in Series B funding led by Insight Partners. The company now has 32,000 customers and says it’s seen “triple-digit” revenue growth since 2020.
🤝A mobile game called Wordle!, which benefitted from the web-based game of the same name that went viral (and is now run by The NYT), has come into the hands of AppLovin. Neither AppLovin nor developer Steven Cravotta were able to comment on the acquisition, but the game is now run by AppLovin’s studio Lion Studios Plus per its App Store listing. An Android version has also become available.
💰South Korea’s RECON Labs raised $4.4 million to help shoppers visualize products when shopping by creating 3D models in AR, which can then be used within their own platforms. The company plans to launch a 3D creator’s app next year.
💰Iceland-based Sidekick Health raised a $55 million Series B led by Novator Ventures for its gamified digital care platform for healthcare apps and services. The company aims to have more than 40 medical-grade digital therapeutics by 2026.
💰India’s Zepto, a 10-minute grocery delivery app, raised $200 million in Series D funding, valuing the business at $900 million. Existing backer Y Combinator Continuity led the round. The app currently operates across 11 cities in India and sees hundreds of thousands of orders daily.
 
This Week in Apps: Fortnite’s back on iOS, TikTok’s new ad product, apps hit NewFronts - TechCrunch

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