Roland Berger has strengthened its Crypto Economy practice with Melanie Mohr, who has been appointed a Senior Advisor.
A serial entrepreneur and well-known figure in the world of crypto and web3, Melanie Mohr will advise Roland Berger’s clients how they can enter and tap the benefits of the rapidly emerging space.
“We strongly believe that web3 will be a major transition for business, governments and societies,” said Pierre Samaties, Partner and Global Co-Head of the Crypto Economy practice. “Melanie strengthen our web3 and metaverse capabilities.”
Feroz Sanaulla, Melanie Mohr and Pierre Samaties
Described at the recently held World Economic Forum as “a disruption or even next evolutionary step of the world wide web”, web3 is a concept that brings blockchain technology (the fundament of crypto’s) and other advanced technologies to the internet, with the aim of creating a more intelligent, connected and open web environment.
Web3 is garnering booming interest globally, and brands from all corners of the world – including ultra-luxury brands such as Gucci, to household names such as Nike and Majid Al Futtaim in the region – are exploring the technology’s potential and experimenting with use cases.
From is base in the UAE, Roland Berger has positioned itself as a leader in the crypto economy consulting segment. The firm is advising multiple clients globally on their positioning and business model in the crypto economy. “I’m very excited to join the Roland Berger family and bring in my expertise and network to further accelerate the web3 and metaverse transition,” said Mohr on her move.
Mohr is the founder and CEO of WOM Protocol, a company that uses blockchain technology enable the monetization of word-of-mouth recommendations on any app or platform. WOM Protocol is used by brands, content creators, publishers, and social networks.
She also founded YEAY, a private equity backed platform that helps brands grow their social commerce base and reputation by bringing together word-of-mouth reviews from genuine consumers.
More recently, Mohr founded the first consumer oriented web3 summit (‘Superverse’), and she currently sits on the advisory board member of prestigious accelerators of the Swiss Crypto Valley and the UAE’s Crypto Oasis, such as Moralis, a leading web3 development platform, CV Labs and Crypto Oasis.
According to Feroz Sanaulla, Partner and Global Co-Head of the Crypto Economy practice, “Our team is on a strong growth path and the addition of Melanie demonstrates our strong commitment to the topic.”

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